New York City Metropolitan Area
I'm a recent graduate of Northeastern University with a degree in Business Administration, concentrating in Marketing Analytics and Brand Management and minoring in Communications. I'm passionate about using data, consumer insights, and creative marketing strategies to drive business growth and engagement. My experience spans marketing analytics, market research, social media strategy, and data visualization, with hands-on experience using Tableau, Google Analytics, CRM platforms, and digital marketing tools. Beyond analytics, I've developed strong leadership and communication skills through roles in student organizations, where I've led branding, recruitment, and engagement initiatives. I'm always excited to connect with professionals and explore opportunities at the intersection of marketing, analytics, and business strategy.
- Manage social media accounts to boost brand visibility and generate leads, using Meta suite and Google Analytics - Maintain CRM records that helps drive consumer insights
Curates Tri Sigma Epsilon Chi's Instagram and Tiktok, gaining engagement and driving recruitment
Led development of a tuition dashboard for graduate school pricing at Northeastern University: conducted program research, created the dataset and utilized Tableau to design and implement the dashboard. Presented final deliverable to senior leadership team to inform decision-making and strategy.
Collaborated in website development, streamlined inventory management using Excel, and executed photography for the small business’s social media platforms to drive awareness and patronage. In addition I coordinated Summer Camps, Birthday Parties and Other Studio Events.