Johannesburg Metropolitan Area
With over two years at MTN South Africa, the focus has been on enhancing enterprise website functionality and driving digital innovation. Collaborated with business segments to optimize customer insights for improved website performance, including SEO, online sales, and paid marketing. Played a pivotal role in CMS integration with MTN apps, ensuring seamless automation and efficient web builds. Previously, as a Senior Digital Account Manager at Wunderman Thompson South Africa, contributed to client success by managing project workflows, budgets, and timelines for Standard Bank. Expertise in website strategy, customer engagement, and cross-functional collaboration continues to empower impactful digital solutions that align with organizational objectives.
Lead the end-to-end development and execution of brand-aligned marketing campaigns across all business units. • Collaborate with creative, PR, digital, and media agencies to produce compelling integrated communications. • Develop data-informed strategies using customer behavior insights and market research to drive campaign relevance. • Evaluate campaign performance with metrics such as conversion rates, engagement, and ROI. • Manage campaign planning processes and ensure all elements support overall brand and business objectives. • Coordinate customer engagements, including event management and promotional activations. • Led strategic updates and innovation MTNBusiness.co.za to reflect shifting business priorities. • Ensured seamless deployment of homepage assets in line with product and segment strategies. • Drive collaboration across business units to integrate SEO, automation, and app linkage for an optimized digital experience. • Managed external agency relationships to ensure consistent delivery of digital objectives.
Client: Standard Bank (PBBS) My roles and responsibilities as a Senior Digital Account Manager include but are not limited to: Financially conscientious when managing the deliverables of all projects and making sure that the relevant parties are aware of all financial implications of delays, additional amends, and re-briefs. Produce estimates and timelines by measuring the progress of all projects against those throughout the workflow. Communicate project status both internally and externally according to agreed account process. Plan and schedule projects efficiently, therefore, ensuring the optimum use of company resources. Ensure administration tasks are maintained to the same high standard as the rest of the work. Being pro-active and anticipating and rectifying issues at the project's outset before they become a problem. Identify, manage, and always mitigate project risks. Develop and maintain strong client relationships through clear communication and by building up trust between me and the client contacts. Be able to verify the qualitative and quantitative output of a project against the project objectives.
Clients: PepsiCo Mars My roles and responsibilities as a Digital Account Manager include but are not limited to: Tightly managing and working with partner agencies to ensure we all meet client expectations and goals. Updating global documents and reporting back to the Global team, participating in weekly global updates. Working closely and collaborating with the creative and strategy team to create & execute digital marketing campaigns Managing an eCommerce website and ensuring that all content is updated back-end and front-end. Working closely with the SEO Manager to ensure paid search, SEO and PPC run smoothly for the client. Completing and dispatching contact reports, status documents, timing plans etc. for distribution to client & partner agencies
Clients Shoprite Africa and Checkers KZN & Botswana Communicating with clients and ensuring that all briefs are as per clients and are updated and done given the deadlines. Supplying briefs to Traffic timelessly. Completing and dispatching contact reports (after every Client/ Agency Partner meetings), Status documents, timing plans etc. Attending client status meetings and updating all status documents beforehand. Review with Account Manager all jobs before sending them off to print. Most importantly making sure that client is always happy and updated. Timing plans to be shared with all parties following any changes to the time. Maintain a central filing system on the Shared Drive for all the portfolios that is worked on.