New York, New York, United States
Founder of ABPR | PR Strategist for Culture-Driven Brands I help brands earn meaningful media coverage, build visibility, and stay relevant in fast-moving cultural moments. With 8+ years in PR and communications, I lead earned-first strategies for lifestyle, hospitality, travel, wellness, and consumer brands. Working both directly with founders and as a strategic partner to agencies. My work has secured national broadcast placements including Good Morning America, and consistent coverage across top-tier outlets like Vogue, The Wall Street Journal, Forbes, Bloomberg, Travel + Leisure, and The Los Angeles Times. I’ve supported brands across major cultural moments from New York Fashion Week to Art Basel and the Met Gala. Developing campaigns that connect storytelling with real visibility and traction. Currently working with a small number of retainer clients and agency partners. Open to partnering with brands looking for ongoing PR support, launch strategy, or consistent media visibility. 📩 Let’s connect: [email protected]
Providing strategic communications support for brands across lifestyle, hospitality, and consumer sectors. Services include: Earned media strategy and press outreach Influencer partnerships and event activations Brand messaging and storytelling Press release and media material development Strategic campaign planning tied to cultural moments Current & Past Clients: Girlboss Media Bonjour Delilah Hina Khan Fat Sal’s Toluca Lake Beautification Project Oishii Sake Spritz Flex Mussels Skinny Louie Coffee & Chill The Designer Genes Co. Frost & Co. Eckhart Beer Lucky Iron Fish
Clients included: Dive Studios, Extend, Blacktag, Grailed, Groupon, PlayVS, and Finesse Developed, implemented, and executed communications strategies for 14 clients and led 5 accounts Formulated press releases, targeted media pitches, media talking points, award submissions, and case studies Distributed and wrote news releases and pitched C-suite executives for thought leadership opportunities Supervised and trained junior staff
Oversaw all Bradford Group clients: Group IST, Variety Cruises, Beyond Cruises, Corinthia Hotels and Malta Tourism Authority-North America Supervised the five-star Corinthia Hotels, with its London flagship hotel, and hotels in Budapest, Malta, St.Petersburg, Prague and Lisbon Wrote media strategies, pitches, press releases,client briefing documents,award submissions and editorial material Developed and manage social media channels for Bradford Group and clients Formed relationships with media and clients Organized events and press trips Evaluated opportunities for partnerships, sponsorships and advertising on an on-going basis Answered media and influencer queries Secured media placements in Forbes, AFAR, and Jetsetter Served as a mentor to AAE’s and interns