Bengaluru, Karnataka, India
Performance Marketing | Growth Marketing | Digital Marketing Strategy | Demand Generation | Paid Media | Account Strategy | Campaign Planning | A/B Testing | Digital Strategy | SaaS Marketing | Lifecycle Marketing | Marketing Automation | Account Management Growth and performance marketing professional with 4+ years of experience driving user acquisition, engagement, and revenue growth across B2B SaaS. Currently at Rippling, I manage end-to-end campaign operations for high-priority product lines , streamlining processes, enabling performance at scale, and supporting pipeline generation and market expansion through integrated demand generation initiatives. Previously at G2, I led full-funnel growth and performance marketing campaigns for 500+ SaaS products, partnering with enterprise clients like AWS, Salesforce, Adobe, Qualtrics, D&B, and OpenText. By combining data-driven targeting, A/B testing, and lifecycle marketing strategies, I delivered over 5,100 verified reviews, achieving a 70.88% CTR and 95% stakeholder satisfaction. My approach blends growth experimentation, paid media optimization, and lifecycle automation to scale what works and refine what doesn’t. I’m passionate about building and executing multi-channel campaigns (LinkedIn Ads, Google Ads, and email automation via MoEngage and HubSpot) that accelerate pipeline growth and improve conversion efficiency.
* Manage end-to-end global campaigns for priority product lines, coordinating with product, sales, and regional teams to drive pipeline growth. * Execute multi-channel campaigns (email, events) including audience segmentation, triggers, and lifecycle workflows. * Own GTM systems processes: lead routing, assignment rules, sequences, scoring logic, and campaign readiness across Salesforce & Zapier. * Troubleshoot CRM/automation issues and maintain data hygiene, ensuring clean, reliable flows across internal systems. * Optimize workflows and automations to reduce execution turnaround time and improve operational efficiency. * Track campaign performance through dashboards and identify insights to improve engagement, conversions, and ROI. * Support experimentation frameworks to test messaging, targeting, and routing logic for global campaigns. * Maintain reporting hygiene, UTM governance, and GTM alignment for smooth cross-functional execution.
* Managed end-to-end growth and performance marketing campaigns for enterprise clients including AWS, Google, Salesforce, SAP, Adobe, IBM, ServiceNow, Microsoft, etc ensuring stakeholder success, campaign performance, and long-term account growth. * Led G2’s flagship review generation program for top-tier accounts, driving consistent execution, stakeholder alignment, and measurable impact across global B2B SaaS campaigns. * Delivered 5,100+ verified SaaS reviews across 500+ products through a mix of paid ads, ABM, and email automation workflows, strengthening brand visibility and buyer intent. * Executed $500K+ in ad spend (Google & LinkedIn Ads), achieving 120% ROI through continuous A/B testing, audience segmentation, and performance optimization. * Drove a 228% uplift in conversions and 70% increase in CTR by refining ad creatives, messaging, and landing page strategy. * Boosted pipeline contribution by 35% through multi-touch GTM campaigns, webinars, and cross-functional collaboration with sales, content, and product teams. * Recognized as a top-performing marketer for delivering consistent results across growth KPIs, stakeholder satisfaction, and campaign quality.