Brisbane, Queensland, Australia
I've spent my career on both sides of the commercial equation - buying and selling. I built my foundation in procurement, managing supplier relationships, negotiating contracts, and working across international markets. That experience gave me a deep understanding of cost structures, commercial risk, and what it takes to deliver outcomes in complex supply environments. In Australia, I've extended that foundation into sales and business development - engaging directly with customers, understanding their decision-making, and translating frontline insight into commercial opportunity. Seeing both sides of the value chain has shaped how I approach strategy: grounded in numbers, informed by real customer behavior. I hold an MBA from the University of Queensland, majoring in Marketing and International Business, and I've applied it through hands-on projects in digital strategy, UX analysis, and go-to-market planning - exploring how digital tools and customer experience drive commercial results. I'm now focused on marketing and commercial strategy roles where I can combine procurement discipline, customer insight, and digital thinking to deliver measurable growth. Open to connecting with professionals and leaders working in commercial strategy, marketing, and digital.
- Developing marketing strategies to drive business growth - Optimising digital campaigns for maximum reach & ROI - Building strong client & partner relationships - Generating new business leads and driving conversions
Impactful Reporting: Produced and presented regular progress reports and forecasts, effectively communicating key account metrics to internal and external stakeholders. Market Insight: Proactively monitored competition and category trends, harnessing insights to consistently introduce compelling, competitive products in the bedding category. Financial Agility: Played a pivotal role in annual budgeting, demand planning, forecasting, and cost reduction in replenishment orders Stakeholder Engagement: Cultivated and nurtured deep, trust-based relationships with Walmart's key decision-makers, ensuring seamless collaboration and mutual success. Cross-Functional Synergy: Spearheaded alignment among Product Development, Production Planning, SCM, On-shore Sales and Marketing, and other teams, driving cohesive efforts towards shared business objectives.