Delhi, Delhi, India
High-impact business strategist with a proven track record of managing end-to-end product lifecycles and revenue engines. Currently leading the flagship RMPTS (Raw Material Price Tracking) vertical at CostMasters, having assumed full operational control from a Founding Partner to manage a portfolio of 1,000+ Automotive OEMs. Expert in Consultative Sales, achieving a record 30%+ conversion rate across 120+ strategic demonstrations and improving client engagement through data-driven retention strategies. Previously played a pivotal role in the Founder’s Office at The Future University, architecting the Go-to-Market (GTM) strategy for 4 new edutech brands (Tradewise, Astrolearn, etc.). Adept at blending Business Analytics (Power BI, SQL, Python) with strategic negotiation to drive P&L growth, optimize supply chain consulting, and deliver scalable operational excellence
Strategic Ownership:lead the revenue and client strategy for RMPTS —the firm's flagship product for 1,000+ active customers. Enterprise Consulting: Acting as the primary strategic advisor to Procurement Heads at Tier-1 Automotive OEMs , consultings, helping them utilize price forecasting trends to optimize supply chain costs. Product Revenue Ownership: Solely managing the entire commercial lifecycle of the subscription-based model, driving renewal and expansion revenue. Key Responsibilities: Consultative Sales & Demos: Conducting high-stakes product demonstrations of the RMPTS Analytics Dashboard, showcasing MOM/YOY variance and trend analysis to C-Suite executives to prove ROI for negotiation support. Strategic Account Management: Managing the retention strategy for the company's largest client cohort, advising them on volatility in Ferrous/Non-Ferrous Metals, Polymers, and Fuel to prevent churn. Market Intelligence Advisory: Translating complex data sets into actionable buying decisions for clients in the Auto & Engineering sectors. Email Marketing Strategy: Executed targeted outreach campaigns , improving client response rates by 50% through data-driven segmentation. Deal Structuring: Negotiating complex subscription packages, maximizing average revenue per user (ARPU) while ensuring client value. Key Achievements: High-Impact Conversion: Conducted 120+ strategic product demonstrations by December 2025, achieving a record-high conversion rate of 30%+, significantly outperforming standard industry benchmarks. Rapid Strategic Impact: Successfully assumed full operational and commercial control of the RMPTS vertical within 30 days of joining. High-Volume Portfolio Management: Acting as the sole consultant for a diverse portfolio of industry leaders across Automotive, Tier-1, and Heavy Engineering sectors.
1. Led project planning, execution, and delivery for multiple Edutech initiatives, including new brand development, ensuring alignment with company objectives to drive learner engagement and growth. 2. Built and maintained strong relationships with key stakeholders, including educators, industry experts, and content creators, to deliver impactful learning experiences across platforms. 3. Coordinated cross-functional teams across product, content, and marketing departments, successfully launching programs for brands like Tradewise,Astrolearn, OnCampus, and Healoved, designed to meet diverse learner needs in areas such as career consulting and health management. 4. Drove partnership development with external collaborators, negotiating and formalizing agreements to expand content offerings and increase brand reach. 5. Supported senior management in strategic planning and new initiative onboarding, contributing insights on emerging Edutech trends and partnership opportunities to foster sustainable growth.
As Digital Marketing Expert, my role was a dynamic blend of strategy, creativity, and analysis. Here's a glimpse into my journey: 1. Negotiation Artistry: I navigated the delicate dance of negotiation, ensuring that both clients and bloggers found common ground. This laid the foundation for partnerships built on mutual understanding and shared objectives. 2. Crafting Compelling Content: My expertise lay in creating content that wasn't just promotional but also sparked genuine engagement. I struck a balance between authenticity and marketing, crafting narratives that resonated with audiences and initiated meaningful interactions. 3. Insights from Analysis: Analyzing past ad campaigns wasn't just about numbers – it was about unraveling the story hidden within the data. These insights became guideposts, shaping future strategies and ensuring continuous improvement. 4. Orchestrating SMM: I acted as the conductor of social media campaigns, orchestrating the timing, frequency, and messaging of posts. Each post was a calculated step towards capturing attention, driving engagement, and building a devoted online community. 5. Elevating SMO: Social Media Optimization was my secret weapon. By harnessing hashtags, trends, and platform-specific tactics, I maximized the reach of every piece of content, amplifying its impact across digital landscapes. My skill set included: Holistic Vision: I didn't just execute tasks; I breathed life into strategies that aligned with broader business goals. Negotiation Mastery: My negotiations were about forging relationships, not just closing deals. Content Curator: I shaped stories that resonated, turning readers into brand enthusiasts. Data Interpreter: I turned data into actionable insights, fueling informed decisions. SMM Navigator: I steered campaigns through the ever-changing waters of social media dynamics. SMO Maestro: Through strategic optimization, I ensured content reached its widest audience.