Hyderabad, Telangana, India
I specialize in driving market insights, enhancing operational efficiency, and leading cross-functional projects and workstreams for sustained business growth. As a Specialist at MSD, Currently enabling Insights and Analytics for Global Oncology marketing team powering performance reporting, commercialisation strategy, marketing engagement, market sizing, disease landscaping and understanding, market mapping including competitive landscaping and opportunity assessment for marketed as well as pipeline assets across oncology indications in collaboration with Cross functional teams and functions. Enabling acceleration and efficiency using AI enabled insights generation and synthesis, Fact validation and triangulation, Data research and literature review At Eli Lilly and Company, I led targeting and growth strategies, managed sales force sizing, and optimized territory alignment across 5+ countries, collaborating with 20+ teams. My focus was on customer segmentation, product expansion, and operational automation. Enabled responsible use of AI for creating business impact and processing complex business problems into actionable insights for brand and marketing teams Previously at ZS Associates, I developed analytics engines for U.S. oncology brand launches, optimized geographical alignments, and automated reporting systems. At Deloitte Consulting USI, I streamlined business reporting and dashboard automation to support strategic decisions
Commercial Pipeline Strategy & Insights: Led commercial analytics and strategic insight synthesis for the Global Oncology Pipeline, focusing heavily on New Asset Strategy, commercial viability, Pre-launch Planning, and key Launch insights to inform global strategic priorities. Using AI to validate and create fact base for triangulation of data across multiple sources Analytical Model Development: Developed and applied advanced analytical models and performed deep-dive analysis to assess the commercial potential of pipeline assets, forecast performance, and answer critical business questions (KBQs). Enhanced the model effectiveness using AI powered models to validate accuracy and efficiency Data Visualization and Strategy Alignment: Served as the strategic "quarterback" for data communication, translating complex analysis and model outputs into clear visualization requirements and actionable insights that drive strategic alignment across the Oncology Business Unit. Created an AI based insights compendium to answer questions using effective prompts Disease Area Expertise & Reporting: Provided specialist analytical support and performance reporting across priority oncology areas, including Lung Cancer, Head and Neck Cancer, Melanoma, and Bladder Cancer. Global Data & Knowledge Enablement: Drove key cross-functional initiatives to enhance global data management, standardize knowledge management, and streamline data-driven team onboarding processes. Effectiveness ensured through AI powered trackers and training content
Dynamic and Adaptive Targeting : Led implementation of innovative targeting strategies to identify key customers and optimize field capacity for new product launches. • Strategic Engagements for New Brand Launches & Line Extensions : Managed sales force sizing , territory alignment , deployment , and call planning for new products and line extensions, leveraging both internal and external data sources . • Optimization for Sustaining Growth of Existing Brands : Worked on refining targeting strategies and call planning designs , adjusting sales force size and territory alignment to meet shifting market demands and business priorities. • Customer Segmentation & OC Initiatives : Conducted deep analysis of competitive data and key metrics to define customer segmentation strategies and identify expansion opportunities for marketing activities of existing products. • Innovation and Acceleration : Led process automation initiatives, reducing turnaround times (TAT) and enhancing operational efficiency . Developed automated call planning processes and tracking dashboards , improving execution speed and overall team performance.
Claims Analytics & Data-driven Field Recommendations : Developed an analytics engine to assess the market and provide data-driven recommendations for oncology brand launches. Used claims analytics for competitor evaluation and to provide key leadership insights . • GTM and Launch Planning : Delivered market segmentation and product strategies using claims data , sales data , and promotional data , driving recommendations for integrated sales and marketing strategies to increase product reach and sales. • Geographical Alignment & Refinement : Supported sales force territory alignment and refinement processes to optimize resource allocation and improve market coverage for oncology and sleep business units. • Analytical Data Lake & Business Reporting : Developed an analytical layer integrating claims , sales , and promotional data for efficient portfolio tracking and business decision support . Automated reporting processes , reducing TAT by 2-3 days, and enabling more timely and actionable insights.
Business Reporting & Data Analysis : Developed automated business reports using SQL , generating insights to guide pricing strategy and support data-driven decision-making . • Dashboarding & Automation : Designed and implemented KPI dashboards in Excel and Tableau , automating operational reports and significantly reducing TAT for data updates and reporting cycles. • Firm Initiatives & PMO Support : Coordinated team planning , task management , and event logistics , supporting PMO initiatives at both the firm and team levels, driving efficiency and supporting overall organizational productivity .