Greater Vancouver Metropolitan Area
Most recently a member of the Senior Leadership Team at Later.com where I led Customer Success and Growth as the business scaled from $15M to $45M ARR, 70 to 250+ employees, through a $200M+ exit. I now work as a Fractional VP of Growth, driving strategies that optimize acquisition, retention, and monetization levers of PLG SaaS businesses. I particularly focus on high volume, self-service products that live somewhere between B2B and B2C. Some areas I can help your company with: - Revenue strategy - Product Growth strategy - Pricing and packaging strategy - Growth marketing - Lifecycle marketing - Conversion rate optimization (CRO) - Data mining, analysis, reporting & visualization - Coaching/Team building - Leadership team + Board support I find the most purpose in working with great people, building high performing teams, and enabling them to do their best work. Everything worth doing, is worth doing with others.
Working on something exciting in a totally new sector
I help high volume, freemium, PLG companies find and optimize their best growth levers across acquisition, retention, and pricing & packaging; and build strategies to help them future-proof as they scale. Some areas I focus on: - PLG strategy + Growth Model development - Data infrastructure setup + analysis - Growth roadmap planning - Coaching + team development - SLT and Board representation Learn more here: www.revenuegrowth.tech
Supporting Vancouver’s latest startup incubator, with Product and GTM strategy
I love coffee so much that I invested in a coffee shop ☕️ funkcoffeebar.com