Alyssa Woo

About

Journalist and editor

Experience

• Business Correspondent at The Straits Times
  May 2026 - Present · 2 mos

  Reporting on how retail and work spaces are used and evolve over time, and personal finance stories for the Invest section.

• Assistant Business Editor at SPH Media
  Feb 2023 - May 2026 · 3 yrs 4 mos

  Reporting on personal finance, hospitality and retail, and occasionally cover most business topics. I contribute book reviews regularly too.

• Assistant News Editor at The Straits Times
  Jun 2022 - Feb 2023 · 9 mos

• Wise (Full-time · 2 yrs 7 mos)
  • PR Manager
    Mar 2022 - May 2022 · 3 mos

    Launched Wise card in Malaysia with data-driven Don't Kena Con campaign, using insights to derive material for follow-up comms. Part of team that helped launch the card in Japan

  • APAC Press Officer
    Nov 2019 - Mar 2022 · 2 yrs 5 mos

    Building brand awareness and spokespersons' profiles across the APAC region through earned media, creative press campaigns, top tier conference/webinar speaking engagements, fintech award submissions.

• The Straits Times (4 yrs 4 mos)
  • Multimedia Journalist
    Sep 2017 - Nov 2019 · 2 yrs 3 mos

    - Conceptualised, produced and presented a range of hard news and lifestyle videos across a range of topics - Generated topic discussions about local and international current affairs on live online shows Hangout with ST and The Big Story to encourage debate and comments among viewers - Wrote book reviews and newspaper columns on a regular basis

  • Journalist
    Aug 2015 - Aug 2017 · 2 yrs 1 mo

    Reported on the retail, style and design scene for The Straits Times' Life.