St. Petersburg, Florida, United States
Turning clicks into combos- expertise across QSR eComm third-party delivery and owned channel. I strive to consistently lead with a smile, because I believe in, enjoy, and take ownership in what I do! I look forward to connecting with you.
• Responsible for cultivating strong relationships with key external partners (UberEats, DoorDash, GrubHub, Olo, Paytronix, Yext, etc.), restaurant operators, field leadership and cross-functional teams, working collectively to meet business goals associated with the eCommerce channel. • Negotiation of competitive contracts with our strategic partners to ensure optimum profitability and operational excellence. • Surpassed 2024 goal of 20% overall revenue attributed to eComm to over 22% by midyear on a substantially reduced budget by leveraging “out of the box thinking” with third-party and owned channel marketing efforts. • Significantly increased order success rates utilizing advanced knowledge of Olo and third-party platforms to effectively manage and optimize integrations and operational workflows as well as increase revenue. • Reduced operational errors by 2% for over 2 mil in savings by implementing continuous field training and communication, as well as the managing DoorDash Smart Scales from pilot to company-wide initiative, tracking improvements and offering feedback on enhancement opportunities.
• Developed and conducted prospect presentations for use in promoting the County, continuously enhancing and upgrading data and products for marketing the County. • Maintained contact with business prospects, provided acquaintance tours of the County and airport and coordinated with regional, state and national economic development organizations to ensure resources are available were being leveraged to the greatest extent possible. • Developed and maintained contacts and close working relationships with economic development organizations, local governments, Chambers of Commerce, existing business, and industry. • Solicited, compiled and summarized data from other governmental agencies, economic development organizations, and existing business and industry.
• Regional Marketer over portfolio of hotels, luxury campgrounds, and attractions. • Successful development and execution of strategic marketing plan and budget of portfolio for top line revenue growth with fresh, compelling, and innovative concepts. • Research of economic trends, geographic/demographic information, and consumer behavior of portfolio resulting in new initiatives and media buy recommendations. • Managed all marketing channels to include email, digital, social, PR, blog content, photo/video shoots, graphic design, analyzing performance per channel, reporting weekly on results and making future recommendations for optimization. • Created open dialogue to work cohesively with ownership, operations, and revenue generation teams for effective communication and alignment on marketing needs. • Identified and contributed to new process, technology, and initiative enhancements to the overall marketing team.
• Ensured optimal visibility for locations on third party platforms by driving high operational metrics, strategic marketing, and online availability for over 750+ stores. • Analyzed data for patterns to proactively catch operational issues and mitigate future occurrences for the improvement of customer experience. • Confirmed operational readiness of all restaurants launching on the eCommerce platform and conducted training presentations before and after delivery onboarding process for franchisees. • Created knowledge and process documents for operational excellence and standard support issues; driving continuous improvement in operation and procedures to ensure ongoing standardization and simplification. • Led execution of platform enhancements and new product launches. • Restructured department to allow access for Tier 1 escalations to be handled by store operators, freeing the team to focus on more strategic goals and processes. • Increase of +60% (42 million) YoY growth in 2022 and over 6x the return on marketing investments
• Managed relationships with 3rd party providers, stores, and internal marketing teams, ensuring proper communication and productivity. • Traffic managed all emails and inquiries from restaurant teams regarding technology and operational needs. • Acted as the business primary liaison for IT related issues
• Drove marketing efforts to promote program value to target audiences and increased bookings with top global companies. • Led all logistics for management training events and development programs resulting in proven increases in revenue productivity and client satisfaction. • Collaborated closely with company president for overall planning and strategic direction of a customized training program designed exclusively for the client. • Assisted with drafting, reviewing, and editing program documents. • Provided quality, professional onsite client support for events for on-time execution of programs. • Managed training for program staff (staff recruitment, retention, and relations).