Greater Colorado Springs Area
Marketing & Growth Leader | Driving Revenue, Brand Transformation & Digital Innovation As a Marketing Director with 7+ years of progressive leadership in the automotive industry, I’ve led transformational initiatives that strengthened brand equity, accelerated digital engagement, and delivered measurable growth. My career reflects a rapid rise from social media strategist to department head—demonstrating both operational expertise and executive-level vision. I specialize in building data-driven strategies that align marketing with business objectives, optimize customer journeys, and drive profitability. With a proven ability to lead cross-functional teams, manage multimillion-dollar budgets, and reimagine brand positioning, I bring the strategic mindset of an executive leader while maintaining the agility to execute in fast-paced industries. Key Achievements: - Increased lead generation by 39% and website visits by 26% through targeted digital strategies. - Manage a $9.6 million yearly ad budget. - Architected a complete brand transformation for a 50-year-old automotive group, redefining market presence and customer engagement. - Designed and launched a digital content and social media strategy that grew impressions by 910% in just three months. - Built and led a marketing team that consistently exceeds performance benchmarks. I thrive at the intersection of brand, digital innovation, and revenue growth, and am passionate about helping organizations navigate transformation and achieve sustainable success. As I step toward my next chapter, I’m seeking opportunities to apply my leadership, vision, and proven results at the executive level.
Digital Marketing & Strategic Leadership • Lead enterprise-wide digital marketing strategy, overseeing company growth decisions and managing a $9.6 million annual advertising budget with a focus on ROI and scalability. • Own monthly sales offers from strategic concept through OEM and legal compliance, executing across websites, search, paid media, and social channels. • Direct performance across 20+ websites, ensuring operational stability, inventory accuracy, optimized lead generation, and revenue-driven user experience. • Lead SEM, streaming video and audio, SEO, and paid social efforts in partnership with vendors, driving a 36% year-over-year increase in website traffic. • Govern 250+ online listings via Yext to ensure brand accuracy and strengthen local SEO at scale. • Spearhead social media strategy across 125+ platforms, establishing governance, onboarding internal champions, and setting performance standards. Vendor, OEM & Budget Oversight • Evaluate, negotiate, and manage strategic vendor partnerships including Cars.com, Dealer Inspire, Fullpath, and Capital One. • Ensure OEM compliance across all advertising while maximizing co-op funding to protect and extend marketing investments. Traditional & In-Store Marketing • Oversee TV, radio, direct mail, and in-store marketing initiatives, ensuring alignment with enterprise brand and digital strategy. Reporting & Cross-Functional Strategy • Analyze monthly sales and service performance, translating data into actionable insights and collaborating with leadership to refine strategy. Special Initiatives & Enterprise Projects • Lead event marketing, sponsorships, and community outreach initiatives. • Oversee enterprise projects including Russ Darrow Leasing and corporate intranet/internal process development.
• Communicate with vendors on a daily basis and analyze the effectiveness of the relationship on our marketing strategy • Complete media buys with local TV stations and OTT providers, write spot scripts and oversee video production • Copywrite blogs and create landing pages to help with our search engine optimization • Oversaw the complete rebrand of the company, making sure all creative met our brand standards • Ensure all marketing complies with Department of Transportation compliance parameters • Took over all marketing for one facet of our business, resulting in a 39% increase in leads and 26% increase in website visits year over year • Create TV spots from scratch, utilizing Adobe Premiere Pro
• Implement an effective content strategy for all facets of our business, including utilizing homegrown content, content from our 7+ manufacturers • Grew our impression share 910% after implementing an omnichannel content strategy • Guide the workflows of a team of 15 employees in content production • Handle social media buying through Meta Advertising • Create content from scratch utilizing photography and videography skills, along with Adobe Suite • Created a website and process for planning, executing and receiving content from stores
Assisted the team at Keystone Physical Therapy with: • blog writing • SEO • social media strategy • social media design • website updates • listing optimization
• Created marketing materials to entice new membership • Helped to run all social media channels • Worked with other board members to plan tournaments and other events
• Developed effective digital media strategy for multiple retail clients • Worked to create a consistent message across all platforms • Researched and enacted best practices in effectively engaging audiences through various social media platforms such as Facebook, Instagram LinkedIn, Twitter and YouTube • Monitored social media platforms for all clients and work to be the "social media listener" to communicate with customers • Created detailed presentations and reports on updates and trends in the digital media industry • Copy wrote various blogs on trends for clients and tips for in-house advertising • Designed and input E-Commerce emails through Mailchimp and Bronto to reach customer-bases of over 100,000 people • Monitored and assembled results of campaigns to create detailed return on investment reports • Actively worked to stay up to date with the ever-changing interfaces of the various social media platforms • Worked to create effective, engaging content for all clients to reach their target audience • Created infographics to visually convey important industry messaging • Updated content on various webpages using HTML coding