Barcelona, Catalonia, Spain
Experienced media professional with over 15 years in planning, executing, and optimising brand campaigns for high-profile clients like Coca-Cola, S7 Airlines, Leo Pharma, Bosnalijek etc. Adept at managing ATL media channels, strategic negotiation with clients and media owners, analysing campaign effectiveness to meet brand and acquisition KPIs. Committed to transforming data-driven insights into innovative marketing solutions while prioritising partnerships over competition.
[S7 Airlines / New Business] - Led high-impact ATL campaigns for S7 Airlines across multiple regions, increasing brand awareness and driving customer acquisition. - Developed and implemented media strategies that optimised the cost of reach points and boosted campaign performance X3 (according to attribution modelling). - Spearheaded cross-department collaborations to align campaign execution. - Conducted multiple research studies utilizing econometric modelling and customized quantitative analysis to determine the optimal volume and frequency of media placements across different channels, ensuring maximum impact and efficiency. - Managed budgets of EUR7+M annually and ensured delivery within financial targets.
[Coca-Cola / Stills category] - Strategically planned and executed multi-channel ATL campaigns for Coca-Cola (Still drinks), driving a 5% in average improvement in key brand metrics (awareness and consideration) even during the pandemic. - Spearheaded an advertising campaign that drove up to a 60% increase in sales for certain products, demonstrating the effectiveness of strategic media planning and execution. - Led econometric modelling projects to optimise media investment strategies, including precise regional market analysis to refine targeting and budget allocation. - Managed budgets of EUR5+M annually and ensured delivery within financial targets.
[Pharma Accounts / New Business] - Managed strategic and tactical planning of ATL campaigns for clients like Astellas, Leo Pharma, and Bosnalijek (+New Business projects). -Coordinated cross-functional teams and third-party vendors to ensure seamless campaign execution. - Provided comprehensive post-campaign analysis with actionable recommendations. - Managed budgets of EUR10+M annually and ensured delivery within financial targets.
[Inventory: LinkedIn.com, BBC.com, Facebook, Twitter, CNN.com, Bloomberg.com, TheEconomist, InMobi, Millennial Media and others] - Developed media plans and accounted for campaigns on platforms. - Wrote customised proposals aligned with clients' business goals. - Controlled ad campaign bookings and optimisation, delivering post-campaign effectiveness reports.