Grand Rapids Metropolitan Area
Managing integrated launch strategies for Coalesse, West Elm Work, Orangebox, Viccarbe, Ocular Collection, & SC’s 13 partner brands. Includes GTM strategies for both product and product agnostic initiatives. In addition, manage the execution and rollout of quarterly launch windows for Steelcase new products to internal channels. This quarterly campaign consists of digital strategy, broadcast, and internal corporate communications.
Public Relations Manager for Cat Footwear, Wolverine Boots & Apparel + Harley Davidson.
On the team that's standing up WWW's first-ever internal PR Agency. Will be supporting PR efforts for: - Merrell - Chaco - Saucony - Wolverine Boots - CAT
• Manage Global Brand Conference – Oversee + lead process to ensure all cross functional teams are meeting deadlines and execution is successful. • Manage Hush Puppies CSR platform, Better + Brighter and associated activations – determining key partnerships and activations throughout the year. In 2023, led launch of B+B in NYC that garnered 1,212,660 social impressions, 127,926,225 media impressions, and 100+ consumer posts. • Manage NA social strategy – develop social calendar and manage social media management tool. • Supports key product GTM strategy including story insights, naming and legal review from concept to execution. • Partners with Creative team in delivering detailed global activation plans for 670 retail stores, big stories, and seasonal lifestyle campaign development. • Manage relationship with external PR Agency and support influencer and seeding strategy. • Lead marketing intern's workload and supports her internship.
• Developed and executed comprehensive marketing strategies to enhance brand presence for a start-up jewelry brand (Pieces of Me) • Managed social media platforms, including Instagram, Facebook, and Pinterest, to boost engagement and visibility. • Conducted market research and competitor analysis to identify growth opportunities. • Supervised and mentored a team of 3 interns, fostering their professional development and contributing to marketing success.