Hollywood, Florida, United States
- Contributed to scaling ARR from $14M to $29M - Supported $4.3M in expansion and renewal revenue - 20+ years leading growth, GTM, product marketing, and customer engagement initiatives - Experience across SaaS, cybersecurity, infrastructure technology, construction technology, and digital platforms I’ve been fortunate to build my career alongside innovative technology companies, strong leadership teams, and fast-moving organizations focused on growth, transformation, and customer impact. Over the past 20+ years, I’ve led integrated go-to-market, growth, product marketing, customer engagement, and brand strategies across SaaS, PaaS, cybersecurity, infrastructure technology, and digital platforms. My experience spans everything from scaling demand generation and lifecycle marketing programs to leading executive communications, customer engagement initiatives, industry thought leadership, and cross-functional growth strategies tied directly to revenue and retention. At the core of how I work is a belief that successful growth comes from aligning people, strategy, execution, and customer understanding. I’m known for being both strategic and hands-on; equally comfortable helping shape long-term vision while rolling up my sleeves to solve problems, build teams, launch initiatives, and drive execution. I thrive in environments that require adaptability, collaboration, and a willingness to challenge conventional thinking. Startups, growth-stage companies, evolving organizations, and complex business environments energize me because they create opportunities to build, transform, and create meaningful impact. I’m also technical enough to ask the right questions, data-driven enough to challenge assumptions, and collaborative enough to bring teams together around shared goals, all while keeping the process human and enjoyable along the way. That last part matters too.
Lead integrated growth and go-to-market strategy for a rapidly scaling construction technology platform serving enterprise owners, government agencies, contractors, and infrastructure organizations. Responsible for aligning demand generation, account-based marketing, product marketing, customer lifecycle, digital acquisition, partner marketing, events, communications, and executive thought leadership initiatives to support company growth and market expansion. Key areas of focus include: • Developing and executing multi-vertical go-to-market strategies across diverse industries and buyer audiences • Leading modern demand generation and digital acquisition programs spanning SEO, paid media, ABM, content syndication, lifecycle marketing, and emerging AI-driven search strategies • Driving product positioning, messaging, and market expansion initiatives that strengthen competitive differentiation and customer engagement • Building customer growth, advocacy, and retention programs that support long-term account expansion and relationship development • Leading executive engagement programs including industry events, customer conferences, accelerator programs, webinars, and thought leadership initiatives • Partnering closely with executive leadership, sales, customer success, product, and partner organizations to align growth strategy with business objectives Passionate about helping organizations connect strategy, execution, customer understanding, and technology to create sustainable growth.
Led integrated marketing strategy for a leading construction project management SaaS platform serving owners, program managers, and capital project teams across government, education, healthcare, and commercial markets. Responsible for demand generation, customer engagement, lifecycle marketing, product launches, public relations, industry events, customer conferences, retention initiatives, and cross-functional go-to-market programs designed to support growth, adoption, and customer expansion. Key areas of focus included: • Building integrated demand generation and customer lifecycle programs across complex, multi-stakeholder buying environments • Developing industry-focused marketing strategies aligned to capital project delivery, owner organizations, and infrastructure initiatives • Leading product launch, positioning, and customer communication programs that supported platform adoption and market expansion • Directing executive-level customer events, user conferences, and industry engagement programs that strengthened customer relationships and community engagement • Partnering closely with sales, product, customer success, and executive leadership to align growth initiatives with business objectives • Supporting customer retention, expansion, and advocacy strategies through targeted engagement and lifecycle marketing programs This role further strengthened my expertise in construction technology, capital project delivery, owner organizations, and the unique challenges associated with managing large-scale infrastructure and facility programs.
Led global marketing and product marketing strategy across multiple business units serving the cruise, maritime, oil & gas, commercial shipping, and luxury yacht industries. Partnered closely with executive leadership, sales, operations, product, and technology teams to drive market expansion, customer growth, product adoption, and revenue-generating initiatives across domestic and international markets. Key areas of focus included: • Developing and executing go-to-market strategies for new technologies, products, and service offerings across multiple global markets • Leading product marketing, positioning, messaging, pricing, and customer adoption initiatives throughout the product lifecycle • Driving strategic growth programs designed to expand market presence, strengthen customer relationships, and support revenue objectives • Building integrated marketing, communications, and partner engagement strategies across complex B2B and channel-driven environments • Supporting business development, executive communications, industry partnerships, and strategic customer initiatives across multiple market segments • Leading cross-functional teams through periods of growth, change, and market evolution while aligning customer needs with business objectives This role provided extensive experience operating at the intersection of technology, customer experience, global operations, and revenue growth while leading initiatives across highly diverse markets and customer audiences.
Led marketing strategy across multiple business units for a leading digital technology and consumer platform, overseeing brand strategy, product marketing, customer acquisition, customer retention, communications, partnerships, and revenue growth initiatives. Partnered closely with executive leadership, product, sales, operations, and technology teams to strengthen market position, drive business growth, and improve customer engagement across both consumer and enterprise audiences. Key areas of focus included: • Developing integrated growth strategies spanning customer acquisition, retention, subscription services, product marketing, and brand development • Leading go-to-market initiatives for new products, services, and digital experiences designed to increase customer engagement and business performance • Driving strategic marketing programs focused on revenue growth, customer adoption, and long-term customer value • Building customer trust and strengthening brand reputation through communications, transparency, and customer-focused engagement strategies • Leading cross-functional initiatives across marketing, product, technology, and executive leadership teams to support business transformation and organizational growth • Developing data-driven marketing strategies that leveraged customer insights, market intelligence, and performance analytics to guide decision-making This role provided the opportunity to lead marketing during a period of significant growth and evolution, combining brand leadership, product strategy, customer engagement, and business transformation within a fast-paced technology environment.
Worked across the organization and product teams to upsell and increase the average spending price and life time value; increasing stickiness.