Paris, Île-de-France, France
Aspiring creative in Fashion Image & Communication, based in Paris and open to opportunities in London, Dubai and New York. Currently completing the final year of a highly international Global BBA across three continents and three leading institutions: EDHEC Business School, UCLA, and Nanyang Technological University (NTU), with complementary training in Art Direction & Image at Central Saint Martins and Parsons. Freelance experience in art direction, styling and visual production for Nike, Icona Club and Studio Vandart... Professional experience in luxury PR, Communication & Influencer Marketing at Coty Paris and in luxury retail at Loewe. Focused on building at the intersection of fashion, music, image and culture.
- Led the artistic direction of photo and video shoots, defining the visual identity and creative vision for each production from concept to execution. - Developed mood boards and visual concepts to align the creative team around a cohesive aesthetic and clear directional framework. - Shaped the club's content strategy and branding, ensuring consistency and relevance across all creative outputs. - Managed and mentored a multidisciplinary creative team, fostering collaboration and maintaining high standards of visual quality throughout productions.
- Curated fashion looks for editorial shoots, club projects, and creative productions, ensuring strong visual coherence and a contemporary aesthetic throughout. - Conducted in-depth fashion and image trend research to inform styling choices and support the club's creative direction. - Collaborated with photographers, creatives, and production teams to craft cohesive, fashion-led visual narratives. - Contributed to the planning and execution of fashion events and showcases, overseeing on-set styling and producing behind-the-scenes content to amplify the club's visibility and communication.
- Directed and styled 15+ editorials and 5 short fashion films, ensuring strong visual storytelling and coherent image development across campaigns. - Conducted trend analysis and visual research to inform styling decisions and creative direction, applied across a diverse portfolio built in parallel with full-time studies. - Assisted on runway shows, managing backstage styling and contributing to marketing efforts through behind-the-scenes content; style-directed 2 student runway shows, including FAST at UCLA in partnership with Nike LA, attended by an audience of ~500 people. - Delivered personalized and remote styling services, including wardrobe curation, clothing sourcing within budget, lookbooks, and virtual consultations.
- Developed influencer strategies and creative activations across 3 prestige brands simultaneously (Jil Sander, Infiniment Coty Paris & Tiffany & Co.), leading 15+ influencer projects informed by competitive market analysis across beauty, fashion, and lifestyle sectors. - Designed and executed creative initiatives targeting influencers, generating 45 pieces of content across 5 activations for Jil Sander SS26 and ensuring consistent on-brand creative output across campaigns. - Conducted competitive watches across beauty, fashion, and lifestyle sectors to inform influencer strategies and support data-driven decision-making. - Analysed campaign performance through adapted KPIs, translating results into actionable insights to optimize future activations. - Supported the development of press kits, press releases, and web mailings, including proofreading and optimization for the Ambre Antique launch, and structured media reviews using DMV Web & Google Alerts. - Assisted in the execution of international events, contributing to agency briefs, market coordination, and end-to-end project management across global campaigns.
COLLABS WITH NIKE & ICONA CLUB • Curated wardrobes for photoshoots, campaigns, and personal clients, ensuring contemporary and stylish looks. • Conducted trend analysis to inform styling decisions, keeping the brand relevant in the fast-paced fashion industry. • Collaborated creatively with photographers, makeup artists, and designers to achieve cohesive visual narratives. • Assisted in annual runway events, managing backstage styling and contributing to marketing efforts with behind-the-scenes content.
- Delivered exceptional and personalized client experiences for a high-end local and international clientele in a fast-paced luxury retail environment. - Built and nurtured long-term client relationships, fostering brand loyalty and driving repeat business through tailored service and product expertise. - Collaborated with the team to optimize point-of-sale performance, contributing to consistent floor targets and a high-quality in-store experience. - Supported stock management and floor operations, ensuring seamless coordination between back-of-house and client-facing activities. - Developed a sharp understanding of luxury client expectations and retail dynamics, gaining hands-on experience in one of the industry's most prestigious maisons.