London, England, United Kingdom
Hands-on senior strategy and GTM leader with a solid business development, finance, consulting and operations background. Over 15 years of experience driving growth and innovation at scale, and a proven track record of delivering complex and high-impact initiatives in fast-paced, high-performance and multicultural organisations. Fluent in English and Spanish.
Fractional and ad-hoc consulting projects on GTM, monetisation, operations and consumer experience optimisation.
Articulated, road-mapped, and led the delivery of multi-channel growth opportunities - Reformulated the account planning process and GTM playbooks, elevating the strategic alignment with key accounts, from transactional interactions to building long-term partnerships. Achieved growth of up to 4.5x - Drove actionable and consumer data-driven insights in support of key strategic initiatives in customer experience and channel development - Led the delivery in more than 15 countries across the region, of the in-store experience program, which redefined customer engagement in the channel and significantly improved NPS, advocacy, and customer acquisition Recipient of Best Presentation Award
Democratised access to Apple’s ecosystem in various countries in Latin America by reducing the pain of paying for consumers through affordability solutions at scale, offers and partnership strategies. - Championed the articulation and successful deployment of an all-digital, in-store financing solution in partnership with major banks and retailers that enabled sustained double-digit growth - Led the implementation of compelling consumer and B2B propositions that contributed to a 2x uplift in sales conversion, upselling, and cross-selling Recipient of the Innovation Award in 2017
- Enabled diverse companies to generate value over $100m by protecting their assets and profitability from the volatility of currencies and commodities prices - Delivered high-impact consulting services and tailored training programs in derivatives and hedging strategies
- Managed the global demand planning and pricing strategy for mobile services - Led the task force that developed the financial capabilities in sales planning to drive the transformation of Nokia into an internet-driven organisation
- Delivered reliable financial and credit risk insight analyses for both trade customers and suppliers that significantly optimised business relations in the post-2008 financial crises - Designed and implemented a streamlined process for issuing letters of credit and bank guarantees globally, materially improving their administration and traceability - Provided comprehensive analytical support in due diligences for critical M&A transactions
Financial scenarios for tenders, marketing projects to key accounts and potential acquisitions. Periodic analysis, reporting and presentation to the management team of the Strategy into Action, the performance scorecard for the European region. Operational expenses management.