Zurich, Zurich, Switzerland
• 20 years of professional experience in Marketing and Communications. • All rounder marketer strategic and operational: corporate communications, public relations, digital and social media, commercial strategy, advertising, branding, design, sponsorship, events. • International Project Management in a multicultural environment with wide international network. • Industry experience in sports, financial and insurance, healthcare, and aviation services.
Eurapco is an International Alliance of European Mutual Insurance companies. Main achievement: set up a marketing & communications department from scratch. • Development, coordination and implementation of the marketing and communications strategy. • Execute activities & programmes to increase the awareness and engagement of the Eurapco Partners across Europe. • Content marketing on global trends: digitalisation, technology, innovation, e-health, data analytics. • Creation of all type of marketing materials and tools: online magazine; newsletters; corporate websites and micro-sites; blogs; videos; reports; presentations, etc. • Responsible for the development and maintenance of an internal collaboration platform (enterprise social network). • Brand positioning internal and external. • International event management, organizing large conferences for senior executives focused on strategic content.