Istanbul, Türkiye
Marketing Manager at a quick commerce company, with nearly a decade of experience in telco, driving brand growth and customer engagement through innovative strategies. Adept at developing and executing integrated marketing campaigns that leverage digital channels, enhancing CX and optimizing commercial performance. Leadership skills in managing cross-functional teams and aligning stakeholders towards common business objectives. Skilled in marketing and analytical thinking, translating insights into actionable strategies. Committed to fostering a culture of adaptability and continuous improvement in fast-paced environments.
Lead the team (3 direct reports) to assist in the planning, coordination, and execution of commercial marketing campaigns of GetirMore Ensure E2E campaign management - including briefing creative assets, managing timelines, coordinating with internal stakeholders for the accurate execution Monitor campaign performance; identify opportunities for optimization and continuous improvement Responsible for GTM planning side of the establishment of Getir's grocery commercial plan Stay on top of market trends, competitor activities, and customer insights to contribute to idea generation and campaign planning Work closely with Category Management, Commercial Strategy Growth, Media, Digital Marketing, Insight, Brand Comms, Design, Product and Corp Comms teams
Lead the chapter (6 direct reports) which mainly focus on overall marketing activities management of base customers with allocation of A&R budget, adopt the best practices of ‘behavioral economics’ for marketing transformation of business Brief & manage 360° go-to-market plans, working with Brand, Performance Marketing and Media teams, coordinate paid and owned communication channels with UX / UI development Own & execute big ATL launches across the Tribe: ‘Customer Celebration tenure-based gifts’, ‘Fortune Wheel Ramadan double spin feature’, and ‘5G Volleyball match AR showcase’ campaigns with Vodafone FLEX buyback offer Drive all internal stakeholders towards the ultimate goal of increasing value from existing customers (tariff renewal, top-up, device sales, etc.) while decreasing churn, thru channel based BTL campaigns Support running 5G readiness commercial roadmap for Consumer Business Unit Ensure end-to-end readiness of key visuals and scripts of activity offerings, by employing A/B test to optimize CX and commercial performance
Boost awareness of 5G technology in pre-launch period by merging brand purpose, with big & bold showcases which highlights the low-latency feature: Haluk Levent-Bager Piano, Apr 23rd Hologram Stadium Concert Arrange Network Board monthly meeting with all ExCo members, to strengthen technical & commercial roadmap Lead & report mobile data usage forecasting of overall company Attend Investment Boards quarterly, and drive business inputs to AI driven CAPEX model by alignment of all commercial teams Coordinate regional GTM campaigns, to support network perception
Brand the mobile network by supporting with superior claims & RTBs: 'widest 4.5G coverage', 'seamless connection' creative routes Lead projects in order to increase mobile customers' net satisfaction score Increase penetration of 4.5G, VoLTE, Wi-Fi Calling services Enhance efficiency of annual mobile network investment & rollout strategies