New York, New York, United States
Visionary wellness entrepreneur and Chief Juicing Officer, leading the evolution of holistic health through cold-pressed juicing and nutritional innovation. As the founder of Cellful Organics, I oversee the strategic growth and daily operations of a mission-driven brand committed to transforming health at the cellular level. Recognized for bridging the gap between functional nutrition and accessible wellness solutions, I bring a deep expertise in organic juice therapy, product development, and community health education. My approach combines cutting-edge research with a passion for empowering individuals especially those facing chronic health challenges to reclaim their vitality through plant-based nutrition. Proven leader in scaling wellness initiatives, driving operational excellence, and crafting transformative health experiences. I excel in developing high impact programs, building strategic partnerships, and positioning Cellful Organics as a trusted authority in holistic healing. With a relentless focus on quality, innovation, and sustainability, I am committed to reshaping the conversation around preventative health and mindful living. Known for delivering exceptional brand experiences, cultivating consumer trust, and executing growth strategies that position wellness as a lifestyle, not a trend. Dedicated to making high-quality, nutrient-dense solutions more accessible while driving long-term impact in communities that need it most. Let’s connect and explore opportunities to collaborate, innovate, and expand the future of wellness.
Spearheaded the development and launch of Cellful Organics - a cold press juice company that helps you detox, cleanse and restore your body systems on a cellular level. At Cellful I formulate award-winning cold-press juice recipes targeting specific health benefits, including heart health, detoxification, and overall wellness, prioritizing nutrient preservation and ingredient integrity. Responsibilities include: *Leadership & Strategy – Spearheaded the strategic vision for Cellful Organics, leading to a 40% increase in brand recognition and a 30% expansion in market reach. Conducted in-depth market analysis, identifying growth opportunities that positioned the company as a leader in functional cold-pressed juices. *Developed and launched 10+ innovative juice blends, each formulated with functional ingredients tailored for specific health benefits. Expanded the product line based on consumer demand, resulting in a 50% increase in repeat customers and an expanded customer base across multiple demographics. *Financial Management: Managing budgets, forecasting revenue, securing funding, and overseeing financial reporting. *Operations: Overseeing all aspects of production, including ingredient sourcing, juice formulation, quality control, and packaging. Managing the supply chain and ensuring efficient production processes. *Executed data-driven marketing campaigns that boosted sales by 45% through a mix of digital, social media, and in-person engagement strategies. Expanded distribution channels, increasing retail partnerships and direct-to-consumer sales by 35%. *Team Management: Building and managing a high-performing team, including hiring, training, and performance evaluation. *Developed a customer-centric approach that improved customer satisfaction rates to 90%, as evidenced by positive reviews and repeat purchases. Established loyalty programs and direct engagement strategies that expanded customer lifetime value by 40%.
Event Operations & Logistics Strategist Experienced in end-to-end event planning, logistics, and execution, ensuring seamless experiences for clients and partners. Adept at sourcing, contracting, and coordinating all on-site and off-site logistics, leading to high client retention and repeat business. Proven success in executing tailored events, leveraging Social Tables software to create precise floor plans that optimized space utilization contributing to a highly successful fundraising initiative for a critical care unit. Expert in venue selection, vendor negotiations, and budget management, driving cost efficiencies while maintaining exceptional quality. Skilled in handling contracts, invoicing, and payables, ensuring smooth financial operations. Detail oriented with strong organizational and strategic planning abilities, excelling in high pressure environments. Utilize Adobe Creative Cloud to design guest lists and invitations and create inspirational mood boards, allowing clients to visualize their event concepts.
Bergdorf Goodman, Neiman Marcus, Barney’s NY, Fortnum & Mason, The Montage Beverly Hills and Celebrities • Spearhead all aspects of self-owned, high-end design studio, including managing daily operations, business development, budgets, project management, fulfillment operations and marketing initiatives to deliver brand awareness, grow customer traffic, expand brand territory, business and influence purchasing. • Created and executed special events using social tables, google docs software for product launches, customer rewards programs, pop-up shops, trade shows and art exhibitions and fundraisers. • Conceptualized, designed, created and produced private label brands using Adobe Creative Cloud for a diverse clientele, as well as customized independent products for specialty shops, museum gift stores, high-end retailers, luxury hotels and, resorts worldwide.