Alptuğ Gökçen

Growth/CRM Executive @getir

Istanbul, Türkiye

About

I work as a Growth/CRM Executive at Getir, specializing in customer segmentation, promotion strategies, and optimization of operational processes. I develop data-driven approaches to create personalized promotions, continuously monitor performance, and drive improvement. I also define strategies to boost warehouse performance and increase order volume, aiming to achieve unit economics targets. I'm continuously improving my skills in digital marketing and data analytics. By using tools like SQL, Power BI, and Python, I transform data into actionable insights and integrate them into business decisions. With a strong focus on teamwork, attention to detail, and a drive for innovative solutions, I aim to add value to both business operations and the customer experience.

Experience

  • Getir (Full-time · 4 yrs 11 mos)
    • Growth Executive
      Nov 2024 - Present · 1 yr 8 mos

      Own and optimize user acquisition funnels across paid and organic channels to drive scalable growth Analyze user behavior and campaign performance to identify growth opportunities and improve conversion rates Plan, execute, and evaluate A/B tests to continuously enhance acquisition and activation metrics Collaborate with CRM, product, and marketing teams to align growth strategies and improve user experience Leverage data tools to generate actionable insights and support decision-making Monitor key KPIs such as CAC, LTV, conversion, and retention, ensuring data-driven performance improvements Manage and optimize campaigns across multiple platforms

    • Growth/CRM Executive
      Feb 2024 - Nov 2024 · 10 mos

      Creating tailored promotions for customer engagement. Monitoring and adjusting promotions in periods for optimal performance. Segmenting customers for personalized promotions. Coordinating with operation teams for seamless execution. Analyzing promotions effectiveness and customer behaviors. Monitoring warehouse performances and adjust promotions accordingly. Striving to achieve unit economics targets and order counts.

    • Growth/CRM Specialist
      Sep 2023 - Feb 2024 · 6 mos

      Creating tailored promotions for customer engagement. Monitoring and adjusting promotions in periods for optimal performance. Segmenting customers for personalized promotions. Coordinating with operation teams for seamless execution. Analyzing promotions effectiveness and customer behaviors. Monitoring warehouse performances and adjust promotions accordingly. Striving to achieve unit economics targets and order counts.

  • Legal Translator at Fethiye Adliyesi
    Dec 2023 - Dec 2024 · 1 yr 1 mo

  • Data Analyst Bootcamp Participant at Kodlasam
    May 2023 - Jun 2024 · 1 yr 2 mos

    Mastering the intricacies of Excel, SQL, and statistics to delving into the versatile world of Python programming, my education is a fusion of data manipulation, analysis, and visualization. Additionally, harnessing the power of tools like Power BI enhances my capability to translate raw data into actionable insights, empowering me to navigate and excel in the data-driven landscapes of today and tomorrow.

  • Çevirmen at Bionluk
    Jan 2019 - Jul 2021 · 2 yrs 7 mos

  • Mihmandar at MyStaff.online
    Nov 2015 - Apr 2021 · 5 yrs 6 mos

    Part time hosting/guiding