Istanbul, Türkiye
General/Country Manager with diverse experience across retail, consumer goods, and consulting. Previously, recognized as Top 5 CMO in Turkey as well as among Top 20 leaders of digital transformation, having led a portfolio of brands with retail value above USD 1.5billion. Strategic leadership and consulting skills supplemented with hands on execution experience in leading long term planning and portfolio optimization across channels (shopper, TV, on-line, in store etc) to maximize return on investment resulting in high double digit growth (both top line and bottom line) with proven in market performance.
Working with companies across Gaming, Start-Ups, and retail (pure play, omni-channel, and off-line) in their digital transformation journey to reach customers both on-line and off-line, digitize operations, and adopt best practices.
Working to build the Earth's most customer centric company as a part the start-up Country Leader for Amazon's marketplace operations.
Leading the snacks business in Turkey with added responsibility for Cheetos and Doritos for East Europe Region (Russia, Balkans, Poland, and Greece)
Leading the foods and beverages business in Turkey
Supporting leading companies in consumer goods and telecoms/ mobile operators in marketing, strategy, and critical business decisions
Marketing manager with Kraft for beverages and salted snack business.