Istanbul, Türkiye
"Doing our job well is a not a reward of our income, it is reflection of our character.” A passionate and results driven commercial leader with extensive retail experience across Turkey, Europe. Proven track record in leadership, building and leading high caliber teams, sales management, convenience retail, negotiations, project & partner management, new business development and portfolio experience driving commercial value over +15 years of progressive career across.
Leading commercial performance, pricing and market operations functions across Aksa Energy’s portfolio. Responsible for maximizing profitability, portfolio value and cash flow performance through revenue management, pricing governance, energy trading and market optimization activities. Key areas of responsibility include: • Commercial performance management and executive reporting • Portfolio profitability and cash flow optimization • Pricing strategy and risk-informed commercial decision making • Energy trading, market operations and balancing mechanisms • Market intelligence, forecasting and scenario modelling • Leadership of multidisciplinary teams across pricing, revenue management and market operations
-Managing the end-to-end sales and business development processes, ensuring strategic growth and market expansion. -Expanding sales channels by identifying and establishing new distribution points to enhance market reach. -Developing and managing distributor and dealership networks, optimizing operational efficiency and profitability. -Driving customer acquisition and satisfaction strategies, strengthening long-term client relationships. -Facilitating cross-functional collaboration between sales, marketing, finance, procurement, and R&D teams to align business objectives. -Setting and monitoring sales targets, leading the team to achieve and exceed business goals. -Conducting strategic business development planning, continuously refining market approaches based on data-driven insights. -Performing sales forecasting and analysis, leveraging market intelligence to support decision-making. -Planning and overseeing new sales channels, driving revenue growth through innovative distribution strategies.
-Spearheaded comprehensive business development initiatives within the burgeoning Electric Vehicle (EV) sector, driving exponential growth and positioning the company as a trailblazer in the evolving market landscape. -Developed and executed innovative strategies to capitalize on the expanding EV market, leveraging trends such as sustainability, renewable energy integration, and smart mobility solutions. -Established strategic partnerships and alliances with key stakeholders, including EV manufacturers, charging infrastructure providers, utility companies, and government agencies, to foster collaboration and drive mutual growth. -Implemented cutting-edge technologies and solutions such as fast-charging networks, battery swapping stations, and vehicle-to-grid (V2G) systems to enhance EV utilization and optimize charging infrastructure, catering to the evolving needs of electric vehicle owners. -Monitored market trends and conducted in-depth analysis using data analytics and market intelligence tools to identify emerging opportunities, competitive threats, and consumer preferences, enabling informed decision-making and adaptive business strategies. -Collaborated cross-functionally with Research & Development (R&D), marketing, and sales teams to develop tailored products and services, including EV charging solutions, energy management systems, and subscription-based mobility services, to meet the unique demands of the EV market. -Utilized project management methodologies such as Agile and Six Sigma to ensure efficient execution of initiatives, timely delivery of milestones, and effective risk management in a dynamic and rapidly evolving industry landscape.
-Orchestrated the end-to-end management of the Lubricants & Car Care business segment, achieving unprecedented growth with a remarkable 250% increase in turnover and a staggering 472% increase in profit over a four-year period. -Implemented strategic pricing optimization techniques, including dynamic pricing models, value-based pricing strategies, and competitor benchmarking, to drive sales volume and enhance profitability in a competitive market environment. -Led a dynamic team of professionals, providing strategic guidance, mentorship, and performance coaching to foster a culture of innovation, collaboration, and continuous improvement, resulting in enhanced operational efficiency and increased productivity. -Leveraged market segmentation analysis and customer segmentation strategies to identify target customer segments, tailor product offerings, and develop targeted marketing campaigns, resulting in increased brand loyalty and customer retention. -Established strategic partnerships and distributor agreements with key retailers, service centers, and automotive dealerships to expand market reach, improve product accessibility, and enhance brand visibility across diverse distribution channels. -Implemented customer relationship management (CRM) systems and sales automation tools to streamline sales processes, improve customer engagement, and track key performance metrics, enabling data-driven decision-making and sales forecasting accuracy.
-Directed sales operations across a diverse geographical region encompassing 11 cities, overseeing a robust turnover of $230 million and managing relationships with 19 distributors and 55 sales managers. -Formulated and executed strategic sales plans and initiatives to drive revenue growth and expand market share, leveraging market segmentation, customer profiling, and sales forecasting techniques to identify growth opportunities and prioritize sales targets. -Implemented sales performance metrics and Key Performance Indicators (KPIs) to track sales performance, measure progress against targets, and identify areas for improvement, enabling data-driven decision-making and sales performance optimization. -Conducted regular performance evaluations and provided targeted training and development programs to sales teams, enhancing their skills, product knowledge, and sales techniques, resulting in improved sales performance and customer satisfaction ratings. -Fostered collaborative partnerships with key customers, including corporate clients, fleet operators, and government agencies, to identify new business opportunities, address customer needs, and negotiate favorable contract terms, resulting in increased customer acquisition and retention rates. -Implemented sales territory management systems and route optimization strategies to maximize sales coverage, minimize travel costs, and improve sales efficiency, enabling sales teams to focus on high-potential markets and strategic accounts
-Spearheaded initiatives to enhance self-service and online system usage, driving increased efficiency and customer satisfaction by promoting digital banking channels. -Collaborated with McKinsey & Company on a comprehensive Multi-Channel Health Check and Optimization project, analyzing and optimizing all customer touchpoints across channels and branches to streamline operations and improve customer experience. -Developed and executed strategic channel migration and sales strategies for credit card holders in collaboration with Mastercard Advisors, leveraging data analytics and market insights to drive customer acquisition and retention. -Led Customer Experience Optimization projects, identifying pain points in customer journeys and implementing solutions to enhance overall satisfaction and loyalty. -Conceptualized and executed a Social Media Engagement & Social CRM Project, leveraging social platforms to strengthen brand presence, engage with customers, and drive brand advocacy. -Optimized lead generation processes and implemented a Click2Call Project to facilitate seamless customer interactions and enhance conversion rates. -Spearheaded the re-engineering of Interactive Voice Response (IVR) systems, introducing a dynamic IVR structure to improve navigation and enhance customer experience. -Implemented advanced technologies including Natural Language Processing, Speech Technologies, and Voice Biometrics to enhance customer interactions and streamline service delivery.
Akbank Management Trainee