Greater Stockholm Metropolitan Area
As Partner Director for EMEA, I lead a vibrant partner ecosystem across Europe, the Middle East, and Africa, cultivating strategic relationships that drive growth and long-term value. With over 20 years in the European tech industry, I have held leadership roles across solution sales and channel development, with a deep commitment to empowering partners and maximizing their potential. I am focused on expanding market influence while mentoring and developing talent within our partner landscape. I believe that the strength of any ecosystem lies in its people, and I’m passionate about fostering a collaborative environment where skills, innovation, and partnership create lasting success.
Responsible for sales of System x, System Storage and System P in IBMs SMB market. 50% of IBMs total hardware sales goes through SMB.
Responsible for pushing sales of Enterprise Server, storage and software products through the channel. Education of resellers sales forces, end-customer co-visits, end-customer seminaries. Developing HPs indirect business model (pricing, quote and product information). Funnel and forecast responsible.
Responsible to increase the knowledge of the commercial storage products in the channel. Improve the attach rate between HP servers and commercial storage products. Funnel and forecast responsible.
Responsible for the sales quote and configuration team. The team comprise 6 members.