London, England, United Kingdom
I'm a digital director with 15 years' experience across content, tech, and delivery. I've led rebrands, built tools, and run global shoots. I turn challenging briefs into practical, creative solutions. On time, on budget, and on brief. I've helped teams move faster, creatives focus better, and clients get more than they expected. I thrive on the minutiae of verbal, visual, and technical work, and on making that complexity clear at board level. I'm here to make things work, look good, and deliver.
I lead The Writer’s digital transformation. Scope ranges from internal tools and systems to external products and campaigns. I work across creative, ops, and tech to help the agency deliver better, faster, and smarter. I’ve launched an NLP-based tool that scores tone and clarity in content, used by Google, HSBC, and Amex. I build dashboards and apps to track sales and project data, improving forecasting and efficiency. I oversee ISO27001 compliance, shape our marketing stack, and design ABM campaigns that re-engage clients without paid ads. I also advise the board on tech decisions and run digital training across the agency.
I led creative and strategic projects across branding, operations, and digital. And managed a team of eight project managers across the UK and US. I recruited, onboarded, and coached the team while balancing a £4M annual portfolio of work. I directed the relaunch of our brand, tone of voice, and website, which improved lead quality and conversion. I led a global workflow reset, mentoring PMs and speeding up delivery. I designed new reporting systems to track profitability and timelines, and helped grow revenue by £300K a year through better pipeline planning. I also worked with the CRM team to improve onboarding and segmentation, laying the groundwork for more targeted marketing.
I managed global content and CSR campaigns across London, Paris, and New York. I helped the agency grow while keeping delivery sharp and efficient. I ran the Solvay Sustainable Guar campaign in Rajasthan from planning to on-site film production. I managed branded shoots for Eurostar, Superdry, and Diageo, coordinating teams, budgets, and timelines across multiple countries. I also rolled out a shared CRM system to align teams and improve client records, and built post-production workflows to support faster delivery and better consistency.
I led global production and creative operations for high-profile campaigns, helping the agency scale while keeping quality sharp and delivery consistent. I delivered multi-location shoots and brand libraries for clients like Total, EDF, Veolia, and Crédit Agricole. I built a new post-production department with semi-automated workflows, which boosted delivery speed and increased margin. I also ran complex content campaigns across video, editorial, and digital, and developed dashboards to track production status and delivery progress. Alongside delivery, I supported business growth. I helped secure €120K in new leads through SEO-driven site updates and better reporting.
Hired as a sales representative to help grow and nurture the commercial relationships of a young start-up in the organic food industry in Manhattan and the 5 boroughs. • Prospected new accounts and generated new leads with cold calls and email campaigns • Increased sales by 5% within two months. Wholesale and shelf space negotiation with department store managers at Wholefoods, Fairways and local organic retailers in Manhattan, Brooklyn, Queens, Staten Island and The Bronx. • Participated in the development of the brand identity – visual communication, packaging, digital marketing and social media communication • Coordinated external events such as in store product demo and sponsorship during farmers markets, organic food fairs and yoga retreats