Barcelona, Catalonia, Spain
I am an analytically minded UX researcher specializing in mixed methods to understand user needs and behaviors. With expertise in qualitative and quantitative research techniques, I excel in tackling complex questions and delivering impactful results for product teams. By employing design thinking principles, I drive intuitive and evidence-based decision-making processes. Skills: - Qualitative methods research: I conduct in-depth interviews, usability testing, and field studies to uncover user behavior and motivations. - Quantitative methods research: Proficient in survey design, statistical analysis, and data interpretation to identify patterns and trends. - Mixed methods research: Employing a comprehensive approach to merge qualitative and quantitative insights for a holistic understanding. - Data modeling in R and Python: Utilizing R and Python to manipulate, analyze, and visualize data for informed decision-making. - Text analysis in Python: Extracting valuable insights from textual data through natural language processing techniques. - Targeted research participant recruitment: Skilled in identifying and engaging participants representing diverse user demographics. - Design thinking: Applying user-centered design principles to facilitate effective problem-solving and product development.
With over 60 million users worldwide, Vivino is the largest wine app that allows users to discover, rate and purchase wines.
During my time at Vivino, I played a pivotal role in leading strategic research initiatives and delivering actionable insights to product leadership and the C-suite. By conducting advanced evaluative and generative research projects across all product teams, I leveraged a diverse range of qualitative, quantitative, and analytics methods to uncover deep user insights. One of my key contributions was identifying and mapping out critical user journeys through meticulous log analysis. This enabled me to pinpoint key user-product interactions, identify areas for improvement, and drive new product initiatives. Additionally, I empowered product teams by guiding and enabling them to conduct their own research, facilitating data-driven decision-making processes. I successfully optimized participant management processes, streamlining recruitment, screening, scheduling, and compensation procedures to maximize stakeholder utilization. Notably, my efforts resulted in a remarkable increase in research quantity and pace.
Designpsykologi is a consultancy agency that combines design and psychology to create user-centered solutions. Their services include design research, user testing, and strategic design. As a Design Researcher at Designpsykologi, I played a vital role in enhancing user experience through research and analysis. Some key responsibilities included: - Usability Testing: Planning and conducting local and remote tests to optimize user experience. - Survey Research: Designing and executing surveys to gather actionable insights for informed design decisions. - User Research Activities: Leading various activities like user journey mapping, task analysis, and heuristic evaluations to guide design improvements. - Reporting and Presentation: Compiling and communicating research findings effectively to drive user-centric design decisions. - Project Management: Successfully overseeing projects from start to finish, ensuring timely delivery and high-quality outcomes. In summary, my role at Designpsykologi involved diverse research activities, project management, and client communication, contributing to user-centered designs.
- Literature review - Quantitative analysis - Qualitative analysis
Speaker of the conference “Setting Up Scenes: The Social Constitution of Semiotic Objects” in the congress “Cultural-Historical, Activity and Sociocultural Research at Times of the Contemporary Crisis: Implications for Education and Human Development” organized by ISCAR (International Society for Cultural-historical and Activity Research) in 2016