Little Rock, Arkansas, United States
Hi 👋 I'm Alondra. I work at the intersection of sales, marketing, and operations, with a demonstrated history of working in the Tech Industry. My background spans digital marketing, sales enablement, analytics, CRM administration, copywriting, and content development. Beyond my work at Metova, I’m the Co-Founder & Creative Director of The Loom, a recurring pop-up arts and culture platform in Little Rock. I lead branding, marketing, and event programming by developing our visual identity, producing community-driven art events, and building processes that support a consistent, professional experience for both artists and attendees. 💚 Who am I? ★ I’m driven and detail-oriented ★ I make art and enjoy creative work as much as strategic work ★ Avid Learner! ★ Outdoor enthusiast ★ Gratitude & kindness believer 👀 In need of an app, website, or custom software? Let's connect and start your digital transformation together! If you’re a local creative interested in showing work or participating in a Loom event, you can connect with us through our socials @theloomartsocial 🌀
Co-founder of The Loom, a recurring pop-up arts and culture platform designed to cultivate community among local artists, writers, musicians, and performers. I lead branding, marketing, and event operations, shaping the creative vision and public identity of the organization. @theloomartsocial on IG Key Responsibilities: - Develop and maintain the visual identity, brand voice, and strategic positioning of The Loom across all platforms. - Lead end-to-end marketing efforts, including social media strategy, content creation, and audience growth. - Assist in event programming and coordination for recurring art lounges, mini-galleries, open mics, film nights, and thematic pop-ups. - Coordinate artist outreach, application processes, selection, and communication to ensure diverse and inclusive participation. - Produce event collateral, promotional materials, signage, and digital assets using multimedia tools. - Coordinate venue setup, layout design, vendor relationships, and onsite logistics to ensure smooth and engaging experiences. - Build and nurture a collaborative creative community that supports emerging and established local artists. Impact: - Grew The Loom into a recognized creative hub in Little Rock with consistent event attendance and expanding artist involvement. - Established a cohesive and memorable brand aesthetic that drives engagement and community loyalty. - Helped launch multiple recurring event concepts blending art, storytelling, performance, and community-building.
Responsibilities: - Support revenue growth by operating at the intersection of sales, marketing, and delivery, ensuring alignment from lead generation through deal close - Own and support RFPs, proposals, and SOW development, translating complex technical services into clear, client-ready narratives and deliverables - Lead sales enablement efforts, including pitch materials, process documentation, and internal resources to support prospecting and deal progression - Manage CRM administration, reporting, and data integrity, including pipeline tracking, forecasting support, and automation troubleshooting - Plan and execute marketing campaigns across channels (email, social, partnerships), with a focus on performance tracking and iteration - Craft external communications, announcements, and thought leadership in collaboration with leadership and subject-matter experts - Support go-to-market strategy development for new offerings, partnerships, and bundled solutions - Coordinate cross-functionally with sales, engineering, design, and leadership to ensure strategy, messaging, and execution remain aligned - Analyze campaign, pipeline, and engagement data to surface insights that inform strategy and operational improvements - Drive process improvement initiatives to increase efficiency, clarity, and scalability across sales and marketing operations
In this internship, I worked with the associate director to: -Develop communication plans that promote program participation -Write, edit and proof content that promotes the Walton brand and messaging, including advertisements, videos, website, and social media -Assist in the execution of campaigns, maintain social media calendars and monitor social media metrics -Conduct research to support strategic planning -Assist the associate director with business development logistics -Assist with logistics related to events and trade shows -Set-up and clean-up of meetings, classes, and events.
-Responsible for taking customer orders and ensuring customer satisfaction -Recommending daily specials and discounts to successfully up-sell limited-time food products -Successfully solved customer conflict and problems when mistakes were made with orders and payments -Processing payments and handling cash and credit transactions -Demonstrated leadership and creativity by being a member of the "Fun Committee," a group intended to promote work culture within the restaurant -Introduced customers to new menu items and successfully built and fostered customer relationships
As a development intern for the Boys and Girls Club, I worked to: -Aid in the planning and execution for fundraising events As a marketing aid, I worked to: -Assist in the management of the chapter's social media accounts -The development of online marketing materials -Selecting updates for the chapter's website.