Los Angeles, California, United States
I build and scale premium, direct-to-fan commerce businesses at the intersection of talent, culture, and product. Over the past 16 years, I’ve worked across talent agencies, management, and eCommerce — giving me a full view of how talent builds brands and how those brands convert into real businesses. I started my career at International Creative Management (ICM), followed by talent management at MGMT Entertainment, before moving into Business Development at Represent, where I helped celebrities, artists, and creators launch and scale their DTC merchandise businesses. I then spent 5 years at 88rising, where I built and led the entire eCommerce and artist merchandise business. I scaled it into an 8-figure global operation, overseeing 8–10 Shopify storefronts simultaneously and driving growth across DTC, TikTok Shop, Amazon, touring and live events. I worked directly with artists including Jackson Wang, Joji, Rich Brian and (G)I-dle, leading everything from product strategy and pricing to global production and go-to-market. I also ran merchandising for our global Head in the Clouds festivals across Los Angeles, New York, and international markets, generating 7-figure on-site revenue. Today, I’m Co-Founder & COO of Endorsed — a premium collectibles company built around authenticated, autographed releases with talent. We design and launch high-quality, limited-edition products that feel like real collectibles, not mass merchandise. In under a year, we scaled to seven-figure revenue, working with talent including Jeremy Renner, Christopher Lloyd, Rainn Wilson, Jon Lovitz, Tom Felton, as well as iconic franchises like One Tree Hill, The Office and Back to the Future. I own the full P&L and lead the business end-to-end — creative, product strategy, sourcing and manufacturing, pricing, Shopify architecture, fulfillment, and performance marketing — building scalable systems that turn cultural moments into high-performing drops.
Premium DTC company specializing in authentic celebrity memorabilia and autographed collectibles. Scaled DTC business to seven figures in year one with 20% YoY growth, owning all P&L, budgeting, forecasting, product development, creative, and site performance analytics from the ground up. Partnered with leading talent including Jeremy Renner, Rainn Wilson, Christopher Lloyd, Jon Lovitz, Chad Michael Murray, James Lafferty (One Tree Hill), James Van Der Beek, Tom Felton (Harry Potter), Tyler Posey (Teen Wolf), Joseph Sikora (Power), Joseph Morgan (Vampire Diaries), Oliver Phelps (Harry Potter)— as well as iconic franchises like One Tree Hill and Back to the Future. @endorsed_shop ENDORSED.shop
Directed the entire eCommerce & Product department, owning an 8-figure DTC P&L and architecting the strategic roadmap for consistent YoY growth.
Represent (Acquired by Cameo) is a premier apparel and marketing platform that empowers celebrities to design and launch custom product collections and branded clothing lines. Through innovative digital marketing campaigns, Represent helps clients engage with their fans in meaningful ways while maximizing revenue. Notable past collaborations include Leonardo DiCaprio, Sia, Spice Girls, Matthew McConaughey, The Avengers, Jamie Foxx, Kobe Bryant, Conor McGregor, Jennifer Lopez, Mike Tyson, Arnold Schwarzenegger, Ice Cube, and many more. Negotiated and led high-value IP partnerships for top-tier talent, delivering multimillion-dollar revenue impact across a diverse campaign portfolio.
MGMT Entertainment (formerly The Schiff Company) represents a diverse roster of A-list talent, including Melissa McCarthy, Maggie Gyllenhaal, Michael B. Jordan, Childish Gambino, Ethan Hawke, Keira Knightley, Kevin Bacon, Jeff Bridges, Aubrey Plaza, Sienna Miller, Eminem, and more.
ICM was one of Hollywood’s top four talent agencies before being acquired by CAA. •Assisted one of ICM's top Partners and Talent Agents, Paul Hook, (Head of the Motion Picture Production Department)