Netanya, Center District, Israel
Dynamic and growth-focused professional with a proven track record spanning over 15+ years in strategic partnerships, sales leadership, and business development within the telecommunications, online and technology sectors. Proficient in leading cross-functional teams, negotiating multi-million dollar deals, and driving business growth in diverse markets. Currently serving as the Director of Strategic Partnerships at Appnext, overseeing global partnerships with telecommunications companies and mobile device manufacturers. Previous roles include successful tenures at Ericsson, managing key projects and leading teams in strategic solutions, TEOCO, where I served as the Head of Sales for Central East Europe and 888Holdings, where I led global B2C mobile activities and transformed the mobile platform into a significant contributor to daily transactions.
Overseeing global partnerships with telecommunications companies and mobile device manufacturers • Strategizing and guiding the complete business opportunity workflow, from identifying accounts to closing deals, with a focus on APAC and LATAM • Leading Multi Millions of monetization deals globally with largest publishers such as: Xiaomi, BAIDU, OPPO, VIVO, Transsion and more, taking advantage of Appnext DSP •Assuming control of the OEM's Reseller Business Unit involves overseeing a team of account managers and being accountable for setting targets and managing profit and loss.
Leading the sales in Central East Europe • Led sales efforts in Central East Europe, collaborating with C-level executives in European Telco operators and partners • Executed price quotes, negotiations, and business contract closures aligned with business objectives and sales targets • Managed sales of Software, Services, and SAAS models, enhancing business development and pipeline growth through channel exploration and reseller management
Established new Instant Games business unit in the 888 portfolio, focused on UK and Sweden; • Led the process of defining product vision and strategy • Responsible for strategic planning including positioning, market and competitive analysis, segmentation, focus groups and demand generation tools
• Led global B2C mobile activities, transforming the mobile platform into a significant contributor to the company's daily transactions • Increased mobile platform share in focused products to over 50% of customer deposits • Oversaw product and funnel optimization based on performance tracking and BI analytics • Managed a team of over 25 people, coordinating closely with Product & Development Departments
Contracted to lead the Ericsson team and subcontractors in creation and roll out of two key projects: • Successfully managed the Israeli Defense Force and the Israeli Home Front Command “Personal Message” project (12 entities, including government and military organizations). The project created a nationwide system for delivering real-time alerts to mobile phones over cellular networks using cell broadcast technology • Managed and acted as a solutions/product manager for Pelephone’s (Israeli cellular company) "Super TV" project. "Super TV" is an innovative television interface developed specifically for Pelephone by Ericsson.