Delhi, India
With over 18 years of experience in the apparel and fashion industry, I specialize in distribution strategies, SIS development, and managing multi-channel retail ecosystems. Currently serving as the Founder of my company, I am focused on leveraging my expertise in devising efficient operational processes and driving growth across retail and wholesale networks. Passionate about scaling businesses, I have consistently contributed to the establishment of robust distribution models and the creation of comprehensive Standard Operating Procedures (SOPs) to ensure seamless operations. My mission is to empower brands to achieve sustainable growth through innovative multi-channel strategies and operational excellence.
* P&L and Multi-Channel Oversight: Direct the P&L and end-to-end operations for the entire retail and wholesale ecosystem, including 3 Exclusive Brand Outlets (EBOs) and a premium network of 35 Multi-Designer Stores (MBOs). * Operational & Process Standardization: Developed and implemented comprehensive Standard Operating Procedures (SOPs) for both retail stores and the factory/manufacturing unit, ensuring efficiency, quality control, and a standardized premium customer experience.
🧭 Sales Operations Leadership: Directed overall sales strategy to achieve business targets and increase market share. 🚀 Brand Launch & Expansion: Successfully launched Label Naariti and CONTEMPONARI across both offline and online channels. 🏬 Premium Store Onboarding: Introduced Label Naariti in top multi-designer stores such as OGAAN, Pernia’s Pop-Up, Kalki, Elahe, Tifara, AZA, and Taruni. 🛍️ Widespread MBO Penetration: Rolled out CONTEMPONARI in leading MBOs like Dressland, Madan, Mom & Me, Appeal, and Vijay Store. 🤝 B2B Business Development: Initiated corporate sales for Naariti, partnering with Taneira, Biba, Trends by Avantra, Heritage, and SHR Lifestyles. 📈 Channel Management: Oversaw corporate sales, SIS (Shop-in-Shop), MBOs, and distribution networks to drive growth. 🧩 Strategic Planning & Execution: Formulated and executed sales strategies aligned with organizational goals. 📑 Client Relationship & Contract Negotiation: Built strong partnerships and negotiated high-value contracts for long-term success.
📊 Channel Development Leadership: Drove business growth across MBO (Multi-Brand Outlets), SIS (Shop-in-Shop), and LFS (Large Format Stores). 🧾 Key Account Management: Managed operations across Lifestyle (81 counters), Centro (11 counters), and 73 SIS MBOs. 🔍 Market Opportunity Analysis: Conducted detailed market research to identify and leverage growth opportunities. 📈 High-Impact Expansion: Opened 70+ SIS counters Pan India, contributing over ₹18 Crores in additional annual revenue.
📦 Wholesale & Distribution Leadership: Led wholesale and distributor networks across India, driving sustained revenue growth and expanding market coverage for Shree. 🏪 Franchise Development: Established and supported franchise outlets, ensuring operational compliance, profitability, and brand consistency. 📈 Revenue Generation: Achieved significant YoY sales growth with a consistent focus on margin improvement and customer retention. 🧭 New Market Penetration: Successfully entered Tier 2 & 3 cities, building strong B2B partnerships and increasing regional market share. 🤝 Key Account Management: Maintained strong relationships with top retailers, franchisees, and channel partners, negotiating high-value deals. 🛒 Retail Expansion: Played a key role in setting up new retail counters and expanding SIS presence in national retail chains. 📊 Reporting & Strategy: Delivered performance analytics and insights to senior leadership for strategic decision-making. 👥 Cross-Functional Collaboration: Worked closely with marketing, VM, merchandising, and supply chain teams to align execution with sales objectives.