Mogendorf, Rhineland-Palatinate, Germany
Development and implementation of the marketing, digital and e-commerce strategy Building 3 year business plans Creating and executing marketing and digital activation plan Drive portfolio optimization and performance Development of POS concepts Preparing and participating in trade discussions with key customers Cross-functional cooperation on European level Leading, managing and developing a team of 6 people
Building the marketing team Development of the marketing- and portfolio strategy Launch of the brands Westland and Kent&Stowe in Germany and Austria as well as revitalisation of the Seramis brand Portfolio development in close cooperation with the HQ Creation and implementation of online and offline marketing concepts for B2B and B2C communication Conducting market studies Responsible for a team of 3 people
Responsible for internal and external communication Development of strategies, concepts and measures for brand and product communication (B2B and B2C) Planning and implementation of online and offline campaigns Development of marketing measures for technically complex products in collaboration with project stakeholders Creation of sales promotions and POS concepts Managing a team of 5 people
Development and implementation of the marketing strategy Planning and realisation of the brand and product communication Management of Private Label projects Optimisation of the portfolio Managing a team of 4 people
Developing and implementing the marketing strategy Managing of sales channel-specific assortments and communication activities Creation and implementation of sales promotions and POS concepts Managing a team of 8 people
Responsible for the B2B and B2C product marketing activities Management of product launches (national and international)