Barcelona, Catalonia, Spain
EMEA Marketing Director and channel leader with 20+ years in technology distribution. I run vendor and channel marketing on data and analytics for Ingram Micro's top 20 vendors, leading a regional team of nine and turning reseller transaction data into measurable channel revenue. I founded the company's European Business Intelligence function and grew it from one person to 20 before building the marketing organization I lead today. Areas of expertise B2B and channel marketing, vendor and partner marketing, demand generation, account-based marketing (ABM), go-to-market planning, marketing analytics (influenced, attributed and incremental revenue, true-ROI dashboards), integrated multi-channel campaigns across events, webinars and digital, and Market Development Funds (MDF) governance. Marketing leadership, team building and coaching. Career highlights - In H1 2026, drove 500M+ EUR in marketing-attributed reseller channel revenue (3B+ EUR influenced) across 80k+ resellers, on 15M+ EUR in annual programs. - Built Ingram's Business Intelligence function in Europe from one person to 20, then spun it off into a dedicated Data and Pricing Analytics team. - Earlier at Ingram, scaled reseller marketing programs from 0.8M to 5.5M EUR and helped build a 1M EUR business in Asia-Pacific (APAC). - Developed channels from the ground up in Eastern Europe and the Middle East, delivering triple-digit channel growth for a leading mobility services provider. Conversation proficient in English, Spanish, French and Portuguese.
Lead regional vendor marketing for Ingram Micro's top 20 enterprise technology vendors, after establishing the company's European Business Intelligence function and spinning it into a dedicated analytics team. - Lead a 9-person regional marketing team across Europe for top vendors including Fortinet, Cohesity, Okta, Trellix and TrendAI, managing 15M+ EUR in annual programs (part funded directly to country teams). - In H1 2026, drove 500M+ EUR in marketing-attributed reseller channel revenue (3B+ EUR influenced) across 80k+ resellers. - Run targeted marketing using data models refined over years to pinpoint the right resellers instead of marketing by volume, doubling program efficiency and accelerating go-to-market. - Shape each vendor's go-to-market plan around its sales goals, run it across events, digital and partner channels with the country teams, and layer account-based marketing (ABM) by mapping external databases to the reseller base. - Built the marketing-engine dashboard in Looker on the transactional stack to measure true ROI, tracking influenced, attributed and incremental revenue, with content engagement in Adobe Analytics. - Govern Market Development Funds (MDF) with eligible-activity design, proof-of-execution standards and claim-readiness rules that pass audit.
Launched and led Ingram Micro's European Business Intelligence function as its first team member, turning reseller transaction data into channel revenue and growing the team to 20. - Scaled reseller marketing programs from 0.8M to 5.5M EUR by tying program investment to data-led targeting and measurable channel return. - Helped build a 1M EUR business in Asia-Pacific (APAC), extending the data and channel model beyond EMEA. - Built the analytics and reporting foundation later spun off into a dedicated Data and Pricing Analytics team. - Partnered with vendor and country teams to prioritize resellers, sharpen go-to-market planning and improve true-ROI measurement.
SMB IT Business
- Identified and secured new business opportunities with regional distributors, resellers, and carriers. - Developed strategic relationships by connecting with key leaders and presenting the value proposition. - Facilitated the contractual process with new distributors, including establishing profit margins and defining contract terms. - Partnered with System Integration Teams to provide client solutions resulting in channel growth and increased sales. - Provided training and strategy for sales teams to identify current and new customers aimed at growing partnership sales. Key Accomplishments: - Increased sales in the triple-digit growth year over year by partnering with Systems Integrators, Carriers, and Large Resellers to identify and secure broad distribution in Eastern Europe and Spain. - Grew and retained Strategic Alliances by recruiting 50+ new resellers and carriers and managing relationships with current alliances.
- Managed and maintained 3-tiered IT channels for mobile services while growing revenue from new opportunities. - Identified new distributors and executed a partnership strategy with Resellers to gain new customers through existing and new Customers. - Executed training and certifications programs for channel partners to ensure their engagement and success. Key Accomplishments: - Increased revenue over 20% year over year through partnering with Main Account Managers to identify key accounts in Iberia. - Grew channel business in triple digits % in the Middle East through securing 80+ Resellers across markets and actively managing all partnerships across the region.
• Partner Evangelist of the Acronis mobility solutions to both Customers and Partners • Technical expertise on the largest opportunities of the EMEA mobility portfolio • Training of the Sales Engineers resources
• Design of the Acronis solutions within our large customer infrastructure • Management of key large opportunities in Southern Europe • Partner and and large customer enablement • Recruitment of strategic technical channel Partners • Key speaker on large events targeting Partners and Customers • Regular sharing and reporting on Customer solution feedback to Development team
• Team Management of the Southern Europe Presales team (4 team members) • Project management on large opportunity deals • Definition and execution of Business Technical Plans for Southern Europe Partners