Los Angeles Metropolitan Area
I help brands build smarter, leaner growth engines that blend paid acquisition, organic content, and AI-powered workflows to drive sustainable growth. Over 15 years, I've led growth strategy across ecommerce, wellness, and consumer brands. I've run paid acquisition, organic and social content strategy, lifecycle marketing, and funnel optimization, with a growing focus on using AI to scale output and sharpen decision-making. My experience: - Paid acquisition (Meta, Google, TikTok, Google, Programmatic) - Organic social & content strategy - Brand and growth strategy - Funnel optimization and landing page testing - Subscription growth and lifecycle marketing (email, SMS, onboarding) - CAC/LTV modeling and forecasting - AI-driven workflows for content, testing, and reporting - Cross-functional growth leadership I've worked across early-stage startups and established brands, influencing $100M+ in revenue and managing $25M in media investment. I currently serve as a fractional growth leader partnering with founders on brand strategy, paid social, and organic content to drive growth, increasingly using AI to work faster and better. I'm passionate about: - brand and growth strategy - DTC and subscription brands - wellness & fitness - founder-led companies - AI-driven marketing - hands-on growth leadership roles Currently open to the right full-time role or fractional role with brands looking for strategic growth in tech, ecomm, or wellness. Past Clients: - BevMo! - Dr. Reddy's - Harvia - Hydrow - Mondelez - Proctor & Gamble - Promix - Reckitt Benckiser
• Serve as fractional CMO and director of growth for brands in the health and wellness space, specifically focused on women's wellness and subscription • Advising on growth strategy, acquisition, lifecycle, and performance marketing • Partnering with founders and leadership teams to improve acquisition efficiency and retention • Supporting both strategic planning and hands-on execution, depending on engagement
• Led growth and lifecycle strategy across a $100M+ ecommerce portfolio • Owned paid media and CRM performance across Meta, Google, TikTok, email (Klaviyo, Marketo) and SMS (Attentive) • Partnered with product, creative, analytics, and finance teams to drive efficient growth • Managed $28M+ in annual media spend; drove 25% CAC reduction and 18% YoY lift in contribution margin Clients: Harvia, Barry’s, Promix, Hydrow, Oreo & Sour Patch Kids (Mondelez), Tula (P&G), Greyson, Dr. Reddy’s, BevMo!
• Supported growth strategy across acquisition and retention for a membership-based healthcare model • Partnered with cross-functional teams on forecasting, performance analysis, and growth planning • Helped translate business goals into measurable growth initiatives across marketing and operations
Client: Kia Motors, Tier I National Recognized as the fastest growing car company in America 2012-2013: • 2012 Kia Optima Limited re-launch "Drive the Dream" print campaign. • 2012 Kia Optima Limited "A Dream Car For Real Life" Super Bowl spot; awarded top accolades by AdMeter. • 2013 Kia Sorento "Space Babies" OOH, Print, and TV campaigns.