Scottsdale, Arizona, United States
Creative, detail-oriented, and self-motivated marketer with a passion for telling stories about data and technology in a way that makes complicated technology easier to understand.
- Accelerate partner's marketing success with personalized guidance on GTM planning, execution, and reporting - Day to day management of partner relationships through biweekly cadence calls and emails - Support partners in the use of Marketing Development Funds (MDF), including 3rd party agency management where appropriate, and monitor ROI - Assist partners in maximizing the use of the client's platform and other tools - Manage reporting efforts with clients, partners, and agencies
- Produced a variety of events from concept through completion: identify opportunities including sponsorships of larger events, defining strategy and goals, assembling project teams, managing vendors, creating runbooks, incorporating data-driven insights, and measuring results - Worked with Sales to develop the event program to drive new leads, nurture existing ones, and expand awareness of the Nexla product and brand - Refined and documented playbooks for different types of events (large trade shows, happy hours, lunch and learns)
- Developed and refined a partner marketing strategy to differentiate Bitwarden within the enterprise security ecosystem - Created marketing messages and collateral highlighting the joint value proposition between Bitwarden and its partners - Drove partner events and campaigns to generate new leads for the sales team - Developed and executed end-to-end integrated marketing campaigns for strategic partnerships, working with the broader marketing team (PR, events, content, demand gen, nurture programs)
- Executed marketing campaigns with technology and SI partners, including creation of sales and marketing content, partner trainings, co-branded events, and more - Created high-level messaging frameworks for joint solutions with top technology partners (Snowflake, Collibra, BigID) and cloud vendors (AWS, Microsoft Azure, Google) - Collaborated with Product Marketing, Sales, and Partner team members to refine and help partners better target prospect audience - Drove schedule of partner web content, collateral, and sales enablement materials (for both customer-facing and internal team use) detailing Okera competitive advantages
- Secured speakers and sponsors, coordinated logistics and operations for AIRSIDE LIVE 2021, Okera’s award-winning virtual event on the intersection of data security, data privacy, and data governance - Maintained webinar calendar and served as event lead for all virtual events, including managing registration, coordinating rehearsals, and presentation decks - Built engaging storylines and content to effectively convey key messages and value propositions to our target audience - Engaged with broad stakeholders such as customers, partners, sales and Subject Matter Experts to gather input and create marketing materials in a timely manner - Served as the primary point of contact for external contractors and marketing agencies to drive various deliverables (website development, brand and visual assets, SEO, PR) to completion.