Philadelphia, Pennsylvania, United States
I'm a passionate and curious B2B content marketer with 15 years of experience spanning social and community management, editorial and narrative development, content operations, SEO, and AI visibility. I take leadership and strategy one step further: I build and execute. Think interactive content, AI-powered agents and workflows, and custom tool stacks. I believe in using AI as a thought partner, a framework creator, a process accelerator, and an executive assistant all in one. I currently sit at intersection of content strategy and technical marketing: the function that owns how a brand shows up everywhere customers search in traditional organic, AI, and agentic surfaces. The space is changing by the hour, and I bring the agility needed to keep up and stay current.
- Lead content marketing operations: editorial calendar and Jira workflow management, content review pipeline, social contractor management - Work on SEO for content marketing: blog, Knowledge Center, Resources, and Research; partner with product/solution SEO on a unified strategy across yext.com - Built and operate Yext's AI visibility program (AEO/GEO) for content: created a signal-to-brief-to-draft pipeline; Claude-powered optimization agent running ongoing loops - Marketing engineering: build interactive content and dashboards, a Claude-based content operations tool stack and custom AI agents, internal tools for sales enablement
-Partnered with vertical industry marketing teams to identify content needs, adapting existing content and developing new audience-centric content across the customer journey -Drove GTM content strategy for Autodesk's annual state of the industry reports -Analyzed and optimized digital content to maximize reach and engagement -Leveraged web traffic and engagement data to inform strategic planning -Oversaw publishing, localization, and internal distribution of content marketing assets
-Managed and developed content marketing channels (email, web), generated qualified audiences via targeted advertising, and advised on social media strategy for amplification of owned content. -Served as the point of contact for brand social at Autodesk, managed brand social profiles, and piloted special projects including live streaming -Drove live social media coverage of Autodesk University -Managed Autodesk's employee advocacy program, evangelized advocacy at trainings, developed pilot internal communication programs.
Content marketing & copywriting: -Developed & executed on content marketing strategy, content planning, and editorial calendar for Zumper's Blog and main website through WordPress CMS -Managed several freelance writers & guest bloggers -Contributed guest blogs on behalf of Zumper to content partners -Tracked and reviewed content performance and traffic in Google Analytics -Performed copywriting and editing of more than 1,000 articles including blog posts, product pages, guest posts, and more Marketing Automation: -Built the framework for email marketing automation with Pardot and Salesforce used by the Zumper Select team to help expedite the rental process for clients Email Marketing: -Executed weekly email marketing campaigns to over 400,000 subscribers, using tools like MailChimp and BlueShift General marketing & support. -Provided B2B and B2C marketing support for all departments of the company
-Developed & managed quarterly content marketing strategies with objectives including lead generation, demand generation, conversions, brand awareness, audience engagement, website conversions -Worked closely with Sales to develop a fully branded suite of B2B content targeted at buyers in different stages of the sales cycle -Formed marketing partnerships with related brands sharing similar audiences involving content exchanges, contests and cross-promotions, and weekly standup meetings -Conceptualized, developed and edited short-form content for platforms including the Scoop.it blog, SlideShare, Twitter, Facebook, LinkedIn, Google+ -Created long-form content including surveys, white papers, case studies, and educational product resources -Repurposed existing content for various channels -Collected & analyzed data for valuable, meaningful content creation; distribute data to a vast network of marketing bloggers & online influencers -Promoted brand content through weekly curated newsletters to a list of over 800K subscribers as well as social media marketing with ad platforms on Facebook and Twitter -Edited and assisted with in-product copywriting -Maintained engagement among 20 product/brand ambassadors with goals of sharing brand content, generating additional content, creating extensions of the brand throughout the country -Organized events featuring speakers from within & outside of the Scoop.it community to discuss content marketing & #leancontent strategy for scrappy marketers -Pivoted the formerly built consumer community into an engaged B2B community of satisfied clients through storytelling & related content -Identified relevant existing online communities & engage on behalf of the brand -Built a network of top curators on the Scoop.it platform (Scoop.it Specialists) -Managed a small support team with objectives of 24 hour response times, quality of service & customer success -Moderated & updated social media channels including Facebook, Twitter, LinkedIn
I led community, support, social & content strategy development & implementation. Community: -Developed & maintained a tight-knit group of 20 brand advocates to contribute to product development, user generated content, evangelism, event hosting, and external content marketing -Organized featured speakers from within & outside of the Scoop.it community to discuss content marketing & #leancontent strategy for scrappy marketers -Identified relevant existing online communities and engage as the brand -Built a network of top curators on the Scoop.it platform (Scoop.it Specialists) -Honored and spotlighted top curators through the Scoop.it Specialists community & Scoop.it Rewards Program Support: -Classified, assigned & handled approximately 20 customer support requests per day -Redesigned and updated FAQ articles in an effort to inform the community and offset support requests -Explored creative tools like Vine to make the support/FAQ experience more personable and understandable Social Media: -Managed & updated Scoop.it's various social media channels -Created relevant & engaging platform-specific based upon performance analysis of past strategies. -Experimented with social advertising -Grew Scoop.it's cumulative social media following (avg. 20% increase/quarter) and engagement (100% increase in Q4 2013) Content: -Formulated quarterly content strategies for Scoop.it's content distribution platforms including SlideShare, social channels, email newsletters & various external sites -Increased blog traffic by approximately 60% quarterly -Managed a network of blog contributors, within and outside of the Scoop.it community -Edited brand content -Experimented with various types of web content -Created biweekly email newsletters sent to over 200,000 subscribers; maintain a 23-25% open rate. -Collected & analyzed data for valuable, meaningful content creation; distribute data to a vast network of marketing bloggers & online influencers -Assisted with in-platform copywriting
As a marketing intern at Scoop.it, I worked with the Paris-based marketing team to build the curation platform for the ground up. Joining the team approximately six months into Scoop.it's private beta phase, I was the first American employee of the company and was able to see a majority of the work that went into building the platform and gaining traction. I worked with another marketing intern as well as the director of marketing to create content, e-mail campaigns, and manage support. I continued this internship throughout my senior year of college, working part time with the Scoop.it team on various marketing activities.
Onward State is the biggest student-run media at Penn State University. When I was a part of the team, I created original content on a topics including social media as it relates to the lives of college students, the Penn State Dance Marathon, and other various aspects of life as a college student.