San Diego, California, United States
Hello! My name is Ally and I'm currently a fourth-year student at UC San Diego with a double major in Cog Sci Design & Interaction and Business Psychology. I'm passionate about the intersection of visual media and marketing, aiming to story-tell through my work. 📧 Feel free to contact me at [email protected]!
Produced partner- and customer-facing marketing materials across social and print channels, and developed a new brand style guide, now adopted across the organization to establish a brighter, more uplifting brand identity.
Designed weekly social and print content that boosted student event participation by 25% within Thurgood Marshall College.
Scaled the college's TikTok and Instagram presence by 40% through trend-driven short-form video and weekly content series.
Led semester-long recruitment campaigns that drove 102K Instagram impressions in 27 days, 29.1% follower growth, and a record 450+ signups (62.7% above the previous high).