Seattle, Washington, United States
Motivated and detail-oriented junior at the Foster School of Business, specializing in Marketing and Information Systems (I/S). Passionate about problem-solving using innovative and analytical strategies, especially in the global landscape. Please feel free to reach out and connect!
• Supports event planning, logistics, and content development with the Partner Events and Sponsorships team to drive brand awareness and pipeline growth across third-party industry events. • Collaborates cross-functionally within SAP Global Events to help execute integrated event experiences aligned with global marketing objectives and customer success goals.
• Spearheaded a detailed website content strategy and needs assessment to optimize usability, navigation, and higher conversion rates for SAP Concur, a travel expense management platform. • Aided cross-functional teams including Project Management, Design, Office of the CMO, Concur Community, and User Experience teams.
• Develops and executes weekly social media content across Instagram and LinkedIn to drive club awareness and event attendance among UW students. • Creates innovative, engaging digital marketing campaigns to grow Christian Business Leaders' presence and community on campus.
• Planned and coordinated club events, activities, and guest speaker engagements to foster professional growth and community among members. • Led LinkedIn audit and revitalization efforts to strengthen Christian Business Leaders' digital presence and expand reach at UW.
• Managed recruitment, handling over 125 quarterly applications and the interview process, and writes case studies for each cycle. • Designed, planned, and promoted UW’s largest consulting club through innovative and engaging Instagram posts and short-form video creation, increasing followers by 80% and applicants by 25% in the first cycle. • Served as liaison between executives and PMs for effective communication and project alignment.
• Led teams of 7-14 individuals in delegating and developing strategic marketing, operations, and financial plans to address client business challenges.
• Spearheaded the development of marketing plans, delivering actionable, comprehensive, and innovative solutions based on market trends and data analysis and tailored to client needs.
• Developed and executed social media strategies for real-world clients, including conducting audits, creating content ideas and templates, and utilizing tools to optimize engagement and reach. • Transformed findings into actionable solutions in the form of a slide deck and in-person presentation.
• Authored and published 50 weekly company articles, blogs, and newsletters, covering utilities, employee features, and communication best practices. • Filmed and produced engaging content with consistently 1k+ views (200% increase) for City Light and Skagit Tours social media accounts. • Analyzed content engagement data on Bitly and Hootsuite to develop actionable insights, optimizing future social media and communication strategies for greater reach.