Novi, Michigan, United States
I'm creative and analytical, a curious problem solver, and a cross-functional marketing, communications and events specialist. Hello! My name is Allison, and when it comes to creativity, ALL IS always ON in my brain! I find myself getting creative inspiration anywhere I go. Whether I’m lying in bed at night reflecting on the day, driving to work or even walking down an aisle at a Hobby Lobby, my creative gears are always turning trying to come up with new ideas and better ways to do things. This comes in pretty handy when it comes time to actually create or communicate something! I am very passionate about creating diverse content and producing an experience that excites people. In order to accomplish this, I strive to make all touch-points of communication more interactive and entertaining so that messages are received and understood on a daily basis. I’m a huge advocate for the use of creativity, technology and innovation in all aspects of business and want to help others to understand their importance and necessity. My approach to handling business is systemic. I’m a design thinker…instead of reacting to a situation, I try to understand the circumstance and design a solution around it. This strategic way of thinking enables me to sort through the clutter, adapt to new opportunities and thrive when problems need to be solved. SKILLS: • Account Management • Advertising • Audio/Video Editing • Branding • Corporate Communications • CRM Management • Data Analytics • Digital Content Creation • Digital Marketing • Event Planning • Experiential/Live Events & Activations • Graphic Design • Incentive Travel • Photography • Presentation Design • Printing & Production • Problem Solving • Process Development & Improvement • Public Speaking • Sales Incentive Program Development • Script Writing • Social Media Marketing • Tradeshow Management • Travel Coordination • Video Production • VIP & Client Hospitality • Website Design SOFTWARE & SOCIAL MEDIA: • Adobe Acrobat • Adobe Creative Suite (Illustrator, InDesign, Photoshop, Premiere Pro) • Concur • Google Suite & Apps • Google Sites • Microsoft Office (Excel, Outlook, PowerPoint, Publisher, Word) • Microsoft Teams • Pinnacle Studio Ultimate HD • SalesForce • Social Media (Facebook, Instagram, LinkedIn, TikTok, X, YouTube) • SugarCRM • Wordpress • Zoom TECHNOLOGY: • Sony Alpha A330 & A6500 DSLR Cameras • Sony HD/4K Digital Video Camera • DJI Spark Drone • Studio Lighting & Equipment • Teleprompter Operation A link to my digital portfolio is available upon request.
Committed to leveraging my extensive background in analytical problem solving, graphic/multimedia design and experiential event planning to help clients turn their creative visions into reality. GRAPHICS & DESIGN SPECIALIST • Conceptualize design solutions by producing layouts, logos, charts, and/or graphs which translate clients' information into display form • Maintain established brand from concept through production to printed piece • Create posters, trade show panels and invitations for events RESOURCEFUL EXPERIENTIAL EVENT PLANNER • Minimize costs while delivering high quality events & activations with proven customer satisfaction • Leverage communication, planning and organizational skills to execute all details of events from set-up to tear down. • Excel at researching and identifying creative options for limited budgets • Expert at incorporating technology into event design and promotions • Cultivate and establish long-term vendor relationships • Use relationship building, problem solving and negotiation strengths to collaborate with multiple parties towards meeting tight deadlines without compromising quality • Calm under pressure • Trade Shows, Fundraisers & Banquets | Corporate Meetings & Seminars | Vendor Management | Event Marketing & Promotion DIGITAL PORTFOLIO Link available upon request