New York, New York, United States
As a marketing and communications professional with 15+ years’ experience building and growing brands, I’ve been fortunate to work with some of the most incredible global brands, start-ups, entrepreneurs and creative individuals in both agency and in-house settings. I’m passionate about developing informed strategies, narratives and creative campaigns which drive awareness, build engaged communities and foster loyalty across channels and platforms. I am also obsessed with the ‘big picture’ – linking brand pillars and narratives to business objectives and collaborating across functions to achieve goals. I enjoy all phases – from ideating creative ideas through to execution, and love being challenged to constantly learn and grow. I also believe that behind a strong brand is a strong team - fostering talent and working cross-functionally is especially rewarding to me. - Strategic Marketing Leadership - Brand Positioning and Strategy - Digital, Email, Public Relations and Social Media Integrated Marketing Campaigns - Operations and Project Management - Writing and Editing - Direct reporting to C-level executives - Cross-Functional and Distributed Team Management - Recruiting and Hiring High Performance Teams
Led US Marketing for an engaging state of the art racing simulation experience in partnership with Formula 1, digitally gamified for a mass audience. Set in a premium venue with best in class hospitality, design and technology. F1 Arcade Boston opened in May 2024, with Washington DC set for October 2024 and Las Vegas in 2025 - with a strong expansion plan through the US within the next few years.
Brand and growth marketing for Fotografiska and NeueHouse.
Led NA Marketing & Communications team to drive public and member-focused strategies to support Soho House NA clubs, membership engagement, and public restaurants. - Oversaw NA member and public consumer marketing campaigns for new brand categories launching or developing at various stages (Cities Without Houses, Soho House App, Soho Friends). - Guided launch plans for Soho Warehouse, Dumbo House, and Ludlow House. - Oversaw Soho Home US launch and seasonal campaigns: integrated marketing plans to drive e- commerce revenue, Soho Home+ membership sales, influencer campaigns, and offline brand experiences for public/member audiences. - Successfully opened Soho Works as a new brand category; partnered with global team to deliver brand concept, strategy, and oversee marcom plan to drive leads across owned/earned channels. - Delivered Cecconi's Dumbo launch; achieved extensive coverage across PR and earned social; oversaw member campaigns, drove FOC loyalty programs, and partner/influencer activations for key audience pillars. - Grew team from two managers to seven across social media, digital marketing, CRM and PR/communications based in New York, LA and Chicago. - Worked cross-functionally with NA and global HQ stakeholders across the business; reported directly to NA CMO and global CCO.
Hired to be part of a new internal team to drive North America and local market brand and integrated communications objectives: • Implemented new workflows and reporting systems, serving as a strategic point of contact for all communications channels (social, email, web, PR) • Oversaw global strategies for NA House and restaurant openings (Chicago, NYC, Malibu); led marcom plans for UK/EU openings within NA (Istanbul, Oxfordshire, Barcelona, Amsterdam) as well as halo brand initiatives in partnership with global teams • Led transition from external agencies to in-house teams and developed local partnerships cross-functionally • Oversaw 360 integrated marketing campaigns across local regions: public & member channels (web, email, social), press plans and loyalty programs to achieve local business goals • Drove marketing and communications initiatives for large and small-scale Partnership events: Soho Desert House (Coachella); Soho House pop-up / Cities Without Houses launch (Mexico City); Soho Sounds NY and LA; CFDA Awards nominee event to celebrate Dumbo House opening; Toronto International Film Festival events; annual Art Basel Miami events and activations • Developed cross-functional partnerships with key stakeholders across the North America and HQ offices. Led crisis and issues management in tandem with my global CCO.