London, England, United Kingdom
Marketing leader with over 13 years of experience driving B2B growth across the US and EMEA. My expertise spans field marketing, demand generation, brand activation, and communications, with a focus on building strategies that accelerate revenue, enhance customer engagement, and strengthen brand value. I’ve led international teams, managed multi-million-pound budgets, and delivered marketing strategies that align global vision with local execution. Throughout my career, I’ve partnered with industry leaders including HqO, Vonage, CBRE, Pinnacle Group, Hilton, and Accor to expand market presence and create meaningful customer connections. I’m passionate about developing innovative marketing approaches that fuel growth and deliver measurable business impact.
• Developed and led regional field marketing strategies aligned with commercial objectives, directly driving pipeline growth and sales performance across EMEA and the US. • Owned and managed multi-regional marketing budgets, optimising spend based on campaign performance, ROI, and strategic priorities. • Partnered closely with regional and global sales leadership to align marketing programs with revenue goals, account plans, and customer engagement strategies. • Led the end-to-end delivery of integrated campaigns—including ABM, digital, and events—across key markets, driving brand visibility and conversion. • Oversaw performance analytics and reporting, using insights to continuously optimise messaging, tactics, and channel mix. • Defined regional value propositions and developed localised messaging and content to support brand differentiation and product adoption. • Provided product marketing with market intelligence, customer feedback, and competitive insights to inform roadmap development and positioning. • Directed localisation of campaigns, digital assets, and field programs for key markets including the UK, France, Spain, and the US. • Collaborated cross-functionally with growth, product, and creative teams to align global strategies with regional execution.
• Improved market penetration in the MME (Mid-Market Enterprise) segment by aligning field marketing efforts with sales, product, and demand generation teams across regional tiers. • Developed and implemented a data-driven, multi-touch attribution model to optimise marketing investments and enhance visibility across the customer journey. • Collaborated with regional sales teams to align marketing strategies to pipeline goals, building trust and strong cross-functional relationships. • Created region-specific marketing plans that accounted for local dynamics, customer behavior, and business priorities. • Managed and optimised the EMEA field marketing budget, ensuring spend efficiency and strong ROI across all campaigns. • Leveraged internal subject matter experts to refine campaign strategies and enhance market relevance. • Applied customer insights, content strategy, and industry positioning to drive brand engagement and lead conversion. • Directed the development and deployment of key marketing materials—including digital assets, sales collateral, and interactive tools—in alignment with global strategy and local market needs. • Coordinated speaker programs, trade show presence, and event content to ensure consistent and impactful customer engagement across all touchpoints. • Ensured CRM integration and channel alignment to track engagement and support continuous improvement in campaign effectiveness.
- Marketing/Comms plan: create a single annual plan for all activity which can be implemented with the support of the wider marketing/comms team. - Internal Communications: work with the Managing Directors to increase employee engagement by sharing success stories, progress, business wins and using Internal Comms to create a true sense of community in our Facilities Management - External Communications: work with the External Comms team to raise the profile of leadership and business success with clients and prospects. - Internal Events: direct and execute a range of Internal conferences and events, to increase consistency and efficiency. - External Events: lead external (client/industry) event activity for the Facilities Management business. Ensure profile, presence and involvement in all GWS staged events such as the Institute. - Brochurewear and Collateral: work with the Facilities Management business to refresh or develop marketing collateral from conception through to completion, including relevant thought leadership material. - Digital Marketing: work with key stakeholders and the digital team to develop and update content on GWS’s webpages. - Social Media: Create social media content which can be deployed to improve the use of social media as a sales channel. Work with the marketing managers and Head of Social media to deliver appropriate training and guidance for stakeholders. - Leadership Support: Working with the President of Facilities Management to develop leadership messaging and materials which can be used by the entire leadership team. - Responsible for planning, developing, and implementing the Local UK content strategy - Create and manage an editorial calendar for all output and all channels
Led the planning and execution of integrated, multi-channel marketing campaigns to raise the profile of IOM3 across academic, industrial, and professional communities. • Developed and managed internal communication strategies to improve engagement between staff, officers, and volunteers, enhancing collaboration and information flow. • Oversaw content creation and editorial planning for the Institute’s member magazines (Materials World and Clay Technology), contributing thought leadership and driving engagement. • Managed and optimised digital channels, including the IOM3 website, social media platforms, and the LinkedIn newsletter, increasing reach and member interaction. • Built and maintained media partnerships and co-sponsorships, creating promotional materials and overseeing display branding to maximise event and campaign exposure. • Directed press and media relations, crafting and distributing press releases to increase the Institute’s visibility across the UK and international markets. • Led event planning from concept through execution, aligning goals with audience needs and strategic communication objectives. • Responsible for elevating the Institute’s brand among key stakeholders, including members, non-members, the public, and partner organisations. • Collaborated with internal departments and activity groups to promote initiatives through targeted campaigns and media outreach.