Brooklyn, New York, United States
Innovative and detail-oriented marketing and PR professional with a strong background in driving brand growth and engagement through strategic communication, multi-channel campaigns, and data-driven insights. Experienced in market research, social media management, and email marketing. Adept at analyzing campaign metrics and providing actionable insights to shape future strategies. A collaborative team player with a creative approach to problem-solving, blending analytical precision with imaginative storytelling. Passionate about art and creativity, bringing a unique perspective to content creation and campaign development. Proficient in marketing analytics, event management, and content creation across various platforms, utilizing tools like HubSpot, Adobe Creative Suite, LinkedIn Campaign Manager, and more. I am committed to crafting cohesive communication strategies that align with organizational goals and drive meaningful results.
- Began as an intern in June 2021, progressing to full-time Marketing Specialist - Executed innovative marketing campaigns, boosting awareness via social media and email - Coordinated cross-functional efforts to enhance brand awareness across various platforms - Analyzed campaign metrics to inform and shape future marketing strategies - Developed and implemented comprehensive social media strategies across multiple channels - Managed social media and email marketing to effectively engage target audiences - Created dashboards to present engagement and performance metrics to management - Collaborated on branding ideas, graphic designs and promotional materials - Managed logistics for company events, including branded collateral and display materials
- Assisted client services lead in the development and execution of client projects by conducting industry research, helping create research decks, updating master decks, helping manage key dates for project timelines and working collaboratively across departments. - Provided assistance for the execution of event elements and experiential marketing initiatives for Google Cloud client. - Helped create and format client-facing presentation decks, written communications, creative elements and other project-related content pieces.
Assisted with set-up and launch of new store in Oak Brook IL | Promoted and sold jewelry lines and home accent items | Assisted the community relations manager and store manager with special events and community outreach | A seasonal employee during my college breaks.
Recorded delivery and tracked status of auction consignments | Wrote condition reports and assisted in appraisal of consigned pieces | Assisted in the production of auction catalogues, including photo shoots and item descriptions | Conducted auction preview showings for customers and consignors, providing them with information on specific lots | Helped with pre-auction advertising and marketing, utilizing Excel to generate high levels of auction attendance and bidding.