Metro Manila
I’ve had the opportunity to work with agencies managing startup brands and aggregator companies supporting well-established brands. Through these experiences, I’ve helped startups build their foundation for success and assisted established brands in scaling and maintaining their competitive edge. With over five years of experience in PPC (Pay-Per-Click), I’ve developed a strong understanding of the Amazon A9 Algorithm. During my career, I’ve supported Amazon FBA sellers by implementing effective strategies like detailed keyword research, optimizing listings to improve organic rankings, and managing Amazon PPC campaigns. I specialize in Amazon PPC and FBA Private Label, focusing on helping brands stand out and succeed on Amazon. By leveraging proven techniques, I aim to turn products into best sellers by optimizing listings, increasing visibility, and driving consistent sales growth. My hands-on approach and dedication empower brands to thrive and unlock their full potential in the competitive Amazon marketplace.
As the Advertising Manager at Ares Projects since July 2023, I have been responsible for overseeing the management of 12 private label brands, providing comprehensive support in setting up their Amazon account listings and PPC (Pay-Per-Click) campaigns. In this role, I actively collaborate with clients to develop tailored strategies that optimize their Amazon presence, enhance product visibility, and drive sales growth. Leveraging my expertise in PPC advertising, I execute targeted campaigns aimed at maximizing return on investment and achieving client objectives. Additionally, I play a pivotal role in conducting market research and competitor analysis to identify emerging trends and opportunities within the Amazon ecosystem. This proactive approach enables me to provide valuable insights and recommendations to clients, ultimately contributing to their success in the highly competitive online marketplace.
At Dragonfly, an acquirer and developer of standout eCommerce businesses, I managed advertising strategies for well-established brands, including Exterminator’s Choice, a brand offering a wide range of repellents and pest control products. This role allowed me to work closely with established brands, implement advanced advertising strategies, and deliver scalable solutions tailored to their unique needs.
Seller Interactive is Canada’s #1 leader in the digital marketing industry, specializing in eCommerce intelligence, sales optimization, and Amazon marketplace management. During my time as a PPC Team Lead at Seller Interactive, I led a team of 8 PPC specialists, managing and optimizing PPC strategies for over 50 Amazon accounts. I was deeply involved in the day-to-day operations, ensuring that campaigns were effective and results-driven. I focused on creating a collaborative environment where the team could share ideas, solve challenges, and constantly improve. Managing such a diverse range of accounts gave me the opportunity to fine-tune strategies and deliver strong results for clients across different industries. It was a rewarding experience that strengthened my leadership skills and expertise in Amazon PPC.
At D1 Brands, an Amazon-native team of private-label FBA sellers turned aggregators, I worked as a Performance Marketing Expert Level 2. D1 Brands, known for buying, building, and growing world-class eCommerce brands, later merged with Suma Brands to form The Ambr Group. In this role, I managed over five well-known brands, including Eedor, Hippo Creation, Desired Things, and more. My responsibilities included handling weekly performance reports to provide actionable insights and leading day-to-day PPC optimization and analysis. This experience allowed me to implement strategies that delivered strong results, refine my skills in campaign management, and contribute to the growth of multiple successful eCommerce brands under the D1 portfolio.