Phoenix, Arizona, United States
With over a decade of experience, I create cohesive brand systems and high-performing design solutions as a freelance graphic designer. My expertise lies in marketing and editorial design and cross-functional team leadership, where I work directly with business owners and stakeholders to deliver creative solutions that align with performance goals and campaign KPIs. I specialize in digital storytelling, building scalable design systems for brands across web, product, social, and paid channels. Through collaboration with high-profile clients such as Grüns, Apostrophe, and Otter.ai, I focus on maintaining brand cohesion and delivering impactful results.
I focused on delivering creative design solutions that elevate brand identity and product appeal. • Implemented packaging redesigns that improved aesthetic and functional aspects of products. • Designed marketing graphics and store displays that effectively communicated brand messages. • Collaborated with partners like Olipop and Popsicle to create distinctive product packaging.
Strategize and execute end-to-end brand systems, from visual identity to scalable marketing design systems that maintain brand cohesion across platforms. Collaborate directly with business owners and stakeholders to deliver creative solutions aligned with performance goals and campaign KPIs. Provide motion direction, digital storytelling, and design execution across web, product, social, and paid channels. Lead multidisciplinary brand and digital design projects for high-profile clients, including Hims & Hers, Rocksbox, Apostrophe, Gainful, and Cable One.
Created high-performing visual assets for paid social, including static, GIF, and video-based campaigns optimized for conversion. Partnered cross-functionally with marketers and product teams to develop design strategies for A/B testing, campaign scalability, and creative iteration. Utilized data-driven insights and creative best practices to continuously improve ad performance and increase customer engagement. Built templates and design systems for repeatable asset creation, streamlining production while maintaining creative quality.
Designed custom scooters for national brands (e.g. Truly Hard Seltzer), celebrities (e.g. Travis Scott, DJ Khaled), and retail partnerships (e.g. Waste Management Open, William Murray). Led design for email, apparel, and social channels in support of product launches and promotions.
Developed and implemented a cohesive brand identity across all marketing materials, studio interiors, and social platforms, enabling rapid studio expansion (3 new openings in 2 years). Art-directed branded content photoshoots and managed copy/design for digital campaigns and email newsletters. Spearheaded collaborations with brands such as Lululemon and Truflask, increasing audience reach and community engagement.