Sorry, unable to follow Alix. Please try again.
Highly resourceful, self-motivated, curious, with a deep background on strategy building as well as on local roll-outs Graduated from a Marketing & Management Master, Over 15 years of experience in working with renown and influential brands, and accumulating a wide-range of knowledge in marketing, specifically on digital activation, including 5 years of PMO: Led cross-functional teams of up to 30 members to deliver complex projects on time (3-18months) and within budget ($10M+), aligning with strategic business goals Consistently delivered outstanding and innovative results with measurable return on objectives Core Skilks: - Digital activation strategy and implementation - On/Offline Media - Understanding of the role of international media, in synergy with local approaches - Experienced in working in diverse environments, in terms of cultural differences, as well as cross-sectors’ problematics and different budget ranges - Strong knowledge in campaigns’ management with an emphasis on display and partnership; some notions on social (device agnostic across all) from briefing to implementation to ensure engagement growth - Online performance measurement/KPIs: demonstrating and understanding the effectiveness of digital channels through the application of appropriate and relevant measurement solutions
- Designed the strategy for SFP CX Product Categories Launches on Marketplaces (Amazon, Rakuten), eRetailers (Sainsbury), qCommerce (Uber) - Implemented toolbox adoption tracking and monitoring through regional hubs - Empowered markets by leading quarterly community calls & best practices sharing
Projects: Consumer Care Programs, Guided Trial Program, leads Generation & Management, Referral Program, Conventional Cigarettes Leads & Bridging
Projects: Consumer Care Programs, Guided Trial Program, leads Generation & Management, Referral Program, Conventional Cigarettes Leads & Bridging, Nictotine Pouches Digital Launch in the USA
- Captured portfolio impact and value creation - Reporting portfolio progress to management - Oversaw E2E project lifecycle: initiation to closure, including scope definition, resource planning, risk management, stakeholders’ communication - Managed the overall eCommerce Portfolio (web, 3rd party, app) Projects: Leads Generation & Management, IQOS Digital Touchpoints
Projects: Connected Experiences, IQOS APPs (Retail, Consumer)
Solution Design - Influenced and managed process of resources allocation for 30+ projects Projects: Responsible Marketing Practices, Connected Experiences
- Defined and delivered the operating framework and the foundations - Designed and tested successfully the proof of concept for the subscription model in JP & KR (Front end & User Experience) - Defined the needs of relevant PMI Stakeholders in terms of digital content and automated the briefing and approval processes, through Newscred (CMP)
Philip Morris International - RRP Digital Lab Deployment Manager: - Digital Strategy in EU and EEMA markets - Paid Media & Partnerships
Display & Partnerships - Developed the global digital media strategy: briefing, planning, setting KPIs, reporting - Managed the international planning (20 annual campaigns) - Engaged and reinforced long-term relationships with key partners to develop unique and bespoke cross-platform integrations (BBC, NYT, Quartz..) - Empowered the 26 affiliates with digital knowledge and supported them in their planning, by creating guidelines, “playbook”, templates, all-inclusive proposals.. and deploying a training - Planned the Direct Markets digital media activation for Austria, GCC, Netherlands, Portugal, South Africa, Sweden,Switzerland - Coordinated communication between all agencies (media buy, production, translation, creative)and internally Social - Negotiated with key partners to exchange some piece of content on their Facebook, Instagram and Pinterest SEM - Supervised paid search campaigns in 20 markets across Geneva on Baidu, Google, Naver, Yahoo, Yandex… - Complimentary strategy with the SEO vision General - Designed and launched a reporting and performance analysis process and RACI matrix - Followed the digital budget outlays: monitoring, forecasts, planning
- Created commercial proposals: presentation and media plans (TV, Online, Mobile) and integrated solutions, working with all sectors (automotive, banking, luxury, travels…) - Produced commercial tools: pre-packaged offers, competitor monitoring, investments analysis - Tracked invoice payments - Event organization for clients offering: research studies results, private exhibitions, movie premiers
- Packaged all mobile content for worldwide distribution - Negotiated with content distributors for Europe and Americas - Maintained the WAP platform the Caribbean market in direct - Set up sales reporting tools