London Area, United Kingdom
I have spent 30 years in media and doing a few other bits and pieces. Initially I started out by building a TV distribution company from a barn, then founded The Extreme Sports Channel in my mid twenties. Found some fantastic people to back us, raised significant capital, launched across 68 countries & built the channel into a global brand reaching 100 million subscribers before successfully exiting to Liberty Media. Since then, my focus has been on where audiences have moved to: social platforms, creators, communities and live experiences and working with brands, agencies, creators, publishers, destinations and rights holders who understand that the media landscape has changed. Today alongside an incredible team I am building ๐๐๐ฏ๐๐ฅ๐๐ง๐ ๐ญ๐ก ๐ ๐๐จ๐๐ข๐๐ฅ ๐๐๐๐ข๐ ๐ ๐ข๐ซ๐ฌ๐ญ ๐๐จ๐ฆ๐ฉ๐๐ง๐ฒ operating at the heart of the creator economy. Through a roll up and partnerships we are building and commercialising a network of brand led social pages, creator channels and agencies. Wavelength help brands, destinations and rights holders reach niche audiences and cut through the noise with high-impact, creator-led social campaigns, social media management & live experiences and are proud to be delivering for Red Bull, Visit Malta, Tripadvisor, Black & Decker, PIF, ITV, Knoops, Clarks & Swatch. ๐ข๐๐ฟ ๐๐๐ญ๐ฐ๐จ๐ซ๐ค of creators and brand pages cater to niche passion points across adventure travel, extreme sports, automotive, health, fitness & tech reach over 950 million people monthly through our combined audience of over 300 million followers across Facebook, Instagram, YouTube, Snap & TikTok. ๐๐ผ๐ฟ ๐๐ฟ๐ฒ๐ฎ๐๐ผ๐ฟ๐, ๐ฃ๐๐ฏ๐น๐ถ๐๐ต๐ฒ๐ฟ๐ ๐๐ง๐ ๐๐ ๐๐ง๐๐ข๐๐ฌ: We not only partner with leading voices helping them monetize their reach through strategic brand partnerships, new IP and off-platform revenue, we also offer creators & agencies who join us a share in the equity and long-term value we are building. ๐ง๐ฒ๐ฎ๐บ To build WL we have assembled top talent from Spotify, Universal Music , YT, Meta & McCann united by the ambition: ๐ง๐ผ ๐ฏ๐๐ถ๐น๐ฑ ๐ฆ๐๐ฌ ๐ผ๐ป ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น & a next generation media company. I am also the founder of Extreme International, part of WL, The Extreme Hangout, a climate events platform and a board member & investor in a number of start ups. A passionate skier, sailor, pilot, dive master, padel player and environmentalist. So if youโre a brand, creator, social publisher or agency looking to win in the creator economyโwe would love to talk!
โข Building a global collection of adventure-focused, experience-led Hotels and Resorts.
The climate action platform accelerating climate solutions through collaboration and community