Los Angeles Metropolitan Area
I am a results-driven professional with a strong entrepreneurial spirit and a proven track record in marketing, sales, event planning, and lead generation. At Rippling, I manage trade shows and events across multiple teams, including HR, Channel, IT, and Startups/VCB. I plan and execute a wide range of experiences—sponsored events, owned activations, and virtual programs—handling everything from strategy and logistics to on-site execution and post-event follow-up. My role requires close cross-functional collaboration to ensure every event drives impact and aligns with broader business goals. I am also the Co-Founder of Funk-it, a sustainability-focused startup, where I lead social media, website operations, in-person swap events, while driving strategy for our upcoming app launch.
Contract position at Relish Works supporting the Food Foundry accelerator program, covering maternity leave from March to June 2024. • Collaborated with the Director of Programming & Partnerships to oversee the Food Foundry accelerator program, supporting a cohort of 8 early-stage food startups. • Managed relationships with 20+ internal and external stakeholders, ensuring seamless coordination across programming, mentors, and partners. • Coordinated program schedules, workshops, special events, and offsite trips, keeping the cohort on track and engaged. • Led the planning and execution of Demo Day in May 2024, which brought together 150+ attendees, including investors, industry leaders, and corporate partners, culminating in a successful showcase for participating founders.
• Leveraged data-driven insights to optimize lead generation campaigns, resulting in increased conversion rates and improved marketing ROI. • Developed and executed targeted marketing campaigns to generate qualified leads, utilizing various channels such as email marketing, social media, and content marketing. • Planned and executed twenty-six franchise shows to acquire new and qualified leads. • Identified opportunities for speaking engagements, webinars, virtual events, and in-person industry events. • Collaborated cross-functionally with Grubhub’s sales team to identify ways to promote, upsell, and cross-sell to franchise opportunities and SMB prospects that attend shows. • Strategized, developed and promoted relevant content that can be used on-site and in pre-and post-show communications to convert event attendees into workable leads for Grubhub. • Served as point person with external event contacts to arrange all event details. • Coordinated event logistics and show plans, including booth displays, sponsorships, event swag, content, speaking engagements, and budget management.
• Facilitated the onboarding of new accounts with the goal of getting them live on the platform as quickly as possible • Retained high metrics (average of 80 new restaurants a month) by building and managing client relationships • Trained restaurant owners on platform capabilities and how to use the products • Served as a point of contact to troubleshoot any issues or difficulty experienced during the onboarding process • Coordinated with internal Grubhub teams to get restaurant accounts built and live on the platform
• Communicated with 100+ clients every day through Trunk Club's CRM system to learn their needs and build a wardrobe based • Shopped Nordstrom's inventory to style clients based on budget and lifestyle needs • Generated $64,000 on average per month while maintaining an average transaction of $215 per customer • Wrote clear, concise and strong copy to influence shopping among Nordstrom’s nationwide customer base • Partnered with the Marketing Team to implement strategic marketing campaigns that drive customer engagement and successfully build a book of business
• Involved in the hiring and firing process when necessary • Managed schedules for employees • Conducted store inventory and changed orders • Assisted with payroll and deposited money • Opened and closed store and trained new hires • Led shifts by communicating responsibilities, providing feedback and recognizing employee’s achievements • Held guests as the highest priority and served as a role model for exceptional customer service • Monitored team performance to ensure quality, service, and cleanliness standards are met throughout shift