Greater Boston
I'm a creative operations strategist and energetic guide who helps solopreneurs simplify and execute their marketing projects and processes. Here are a few potential paths to explore: 🍩 You have one question that needs solving and you want input and a starter plan. 🍩 You know exactly what you want and need someone to take the lead. 🍩 You have a list of ideas and need help prioritizing them to know the next steps. In any scenario, we’ll partner to distill what is the biggest priority, brings you excitement, and what is possible within our engagement. Then I’ll create a foundation by: 🍩 Breaking down ideas into actionable steps 🍩 Building processes and a structure to ensure success Along the way, I am your source of truth: keeping us on track and providing recommendations when a side quest is needed. I’ll bring compassionate accountability to the processes and procedures while ensuring brand messaging and visuals are consistent across all platforms. All of the above means that you can focus on what brings you joy while your business thrives. Some areas of expertise include (but are not limited to): 🍩 Project management (e.g., website redesign, platform transitions, podcasts, etc.) 🍩 Internal workflow creation and optimization 🍩 Marketing strategy and execution 🍩 Creativity coaching 🍩 Speaking engagement and media management 🍩 Program development insights and feedback 🍩 Sourcing and repurposing evergreen content, video, and design elements into additional formats 🍩 Managing vendors (e.g., designers, web developers, PR firms, photographers, etc.)
Leads operations for Different, Not Broken Podcast - including guest bookings, sourcing segment topics and content as well as source of truth for brand alignment and voice.
A few areas of focus include: - Email marketing strategy and execution, including monthly focuses, content, images, community and partner spotlights, averaging a 45% open rate - Project manager - Media and speaking engagement management - Event planning and logistics (Virtual and IRL) for company events and event partnerships
• Manages development and execution of outgoing weekly email communications, including content and image creation, copyediting, formatting, and scheduling. • Develops and executes content strategy for Instagram and other socials • Oversees content contributors, manages content development process, and creates posting calendar • Designs social posts, new branding elements, and manages/edits the website as needed
Responsible for taking content written by our CEO/Founder and using it as inspiration for designs for social media, newsletters, and the website.
As the Creative Operations Partner, I fill many roles, including but not limited to: - Compassionate accountability partner, ensuring that we are ahead of schedule and deadlines are met - Created an organizational structure and internal workflows to support the growth of creative business functions - Project manager for social media, newsletters, and ad hoc projects - Marketing strategy and execution for email and social media - Marketing vendor liaison - troubleshooting questions, addressing platform issues, and leading transitions between old and new tools - Built and manages an archive of content, video, and design elements for repurposing in multiple formats - Designing reels, static posts, lead magnets via Canva