Minneapolis, Minnesota, United States
A qualified professional with over 10 years of experience in the CPG industry. A career driven individual with exceptional analytical, organizational, time management, and leadership skills. Maintains a superior background of meeting and exceeding goals and objectives. Proficient in Microsoft Office, Nielsen Nitro, Nielsen Answers, Spectra, Spins, MerchIQ, JDA Space Planning, Market Track, IBM Shopper Insights, and Mintel.
• Created category reviews using MerchIQ, Nielsen, and Spectra to give an overview of: how categories are performing versus competitive landscape, exploring opportunity gaps and regional opportunities, analyzing space to sales, establishing marketplace conditions, and portraying an accurate analysis within the brands and regions for all categories. • Created and maintained over 800 versions of plan-o-grams for the categories utilizing segmentation strategies to determine optimal assortment and increase sales. • Created weekly scorecarding reports to educate Buyer on growth factors, segmentation reporting, and Ad Track analysis.
• Co-Captained the Health & Wellness initiative in grocery spanning all categories. Worked with H&W Buyer to provide consumer insights and item recommendations to close voids within the grocery categories. Developed H&W category reviews across all grocery categories, assisted in H&W test projects, provided salesplan assortment with incremental lifts, and product placement utilizing ISM. • Partnered heavily with Segmentation Team in localizing brand recommendations, using demand reports to determine opportunities, and coordinating market visits for comparison shopping. • Created category reviews using Info Retriever, Nielsen, GRM, Spectra, and Mintel to give an overview of: how categories are performing versus competitive landscape, exploring opportunity gaps, understanding consumer demographics and lifestyles, analyzing space to sales, establishing marketplace conditions, and portraying an accurate analysis within the brands, subcategories, and regions of the category.
• Developed strategic processes to obtain customer’s objectives by creating plan-o-gram procedures, maintaining monthly scorecarding, and preparing business reviews. • Negotiated promotional deals between manufacturer and Lund’s Buyers in order to determine most profitable margin for the retailer. • Evaluated promotional ad money expended versus outcome of sales to determine profitability for the manufacturer. • Managed plan-o-gram execution; including scheduling resets, organizing teams, and delegating instructions to complete the set in a timely manner.