Karāchi, Sindh, Pakistan
I want to live in a world where the things we build (the brands, the products, the systems) make life softer and less exhausting. I want to write and shape communication for companies that give a shit about their users and the impact they leave behind. Too many people (and companies) are obsessed with taking: attention, time, land, energy. I care about what we’re giving. I believe that community matters, and we really do have the power to build a future that’s better than the world we live in at present. Professionally: I write sharp copy, build content and brand strategies, and fix messy marketing ops. I’ve helped brands grow traffic, clean up funnels, launch useful things, and finally sound like humans instead of corporate robots. Personally: I’m here to connect with funny, thoughtful people who also give a shit. Ps. Always open to book and movie recommendations! Bonus if dragons involved For the algo 🦕: Content Writer, Copywriter, UX Writer, Marketing Strategist, Project Manager, Virtual Assistant, Founder (lol)
You know it
At this agency, I work at the intersection of content strategy, SEO, and email marketing. I create SEO content that achieves 250% organic traffic growth and lands first-page rankings, streamline the blog pipeline with GPT prompts to reduce content creation time by 70% (without compromising on tone or quality), and write and optimize email campaigns that average a 30% open rate through tight A/B testing.
This role had me leading a 27-person marketing team through copy, design, and client madness for real estate clients in Dubai. I focused on making the work smoother and the clients stickier, and it paid off: client retention went up by 37%, and we reduced project timelines by 40%. I also led the charge on landing pages and brand messaging, partnering closely with product and design teams to get that click.
This was my first time in full-on sales, and honestly, it taught me hustle. I reactivated dormant accounts, generating $2,000 in monthly revenue, and built trust with cold outreach that actually landed.
Facilitated 120+ residence permit applications, achieving an 85% success rate. Contributed to a 30% increase in international applications by leading campus tours.
Delivered over 60 academic and professional consultations to students and trained on teaching methodology