Istanbul, Türkiye
Experienced B2B marketing leader with over a decade of experience, specializing in B2B SaaS marketing. Skilled in advising leadership teams on marketing and communications, developing global and regional marketing strategies, and executing impactful campaigns. Thrives in both corporate and start-up environments, driving brand awareness and revenue growth. A collaborative and innovative leader who fosters cross-functional collaboration and leverages data-driven insights to optimize marketing efforts. Passionate about delivering exceptional results and staying ahead of industry trends.
Managing a team of 5 and directly reporting to the company CEO, I am currently spearheading comprehensive marketing and communications strategies in Turkey, the UK, and Azerbaijan markets, contributing to the company's growth and market leadership. - Spearheaded the 20th-anniversary campaign, managing internal and external communications, launching a special anniversary logo, executing PR initiatives, client engagement activities, and organizing celebratory events. - Planned and executed 10 high-profile industry events across three countries, including IDC CIO Summit, HBR Turkey Technology & Innovation Summit, and Future of AI & Cloud Summit. - Aligned branding efforts with corporate strategy by promoting AI, Data, and Cloud investments, launching a dedicated logo, and running targeted brand positioning campaigns. - Led marketing and communication efforts for talent acquisition initiatives, including the CodeCamp internship program and the award-winning international coding competition CodeMaster, featuring participation from top universities such as Oxford, Cambridge, and Imperial College London. - Managed internal communications to enhance employee engagement and corporate reputation. - Directed external marketing agency relationships, including event, digital marketing, SEO, and PR agencies. - Developed tailored marketing plans for key strategic business partners and executed co-branded initiatives. - Led social media, digital marketing, email marketing, and SEO efforts to drive brand awareness and lead generation.
Spearheaded comprehensive marketing strategies in the UAE, UK, and Turkey markets, contributing to the company's growth and market leadership. - Developed and executed innovative marketing strategies tailored to the unique demands of the UAE, UK, and Turkey markets. - Oversee the maintenance and enhancement of the brand image across all markets. - Led brand positioning efforts, ensuring consistent messaging and brand integrity. - Conceptualized and executed targeted marketing campaigns to drive brand awareness and customer acquisition. - Champion digital marketing initiatives, including SEO, SEM, social media, and email marketing. - Implemented innovative digital strategies to enhance online presence and customer engagement. - Collaborated with cross-functional teams to align marketing strategies with overall business objectives. - Worked closely with sales teams to ensure seamless integration between marketing and sales efforts. - Led a high-performing marketing team, providing guidance, mentorship, and fostering a culture of creativity and collaboration. - Conducted regular performance evaluations and identify opportunities for professional growth.
Directly reported to company CEO as a part of the Management Team and working in alignment with Sales and Product teams. - Plan and execute the marketing strategy for new and existing products and services. - Develop and drive go-to-market strategy for Evam Products. - Responsible of leading the development of global branding and corporate identity initiatives. - Create and manage end-to-end demand generation & nurture campaigns, including digital, paid and organic, social media, content marketing. - Manage the online and face-to-face event calendar - Set the clear department and individual KPIs and manage the performance measurement process - Manage PR activities to lead global corporate reputation and guide the development of forward-thinking and highly effective corporate communication and media relations programs. - Create and lead the marketing ecosystem with internal hirings and agency onboarding. - Manage the overall marketing budget of the company.
Directly reported to the EMEA Regional Marketing and working in alignment with Sales Director and Country Managers in Turkey, Middle East and Russia & CIS markets. Responsible for planning and executing the Go To market campaign for Experian solutions, increase market awareness and support the business growth either through direct channels as well as with partnership enablement across Turkey, Middle East and Russia & CIS regions. Day-to-day responsibilities vary and include the following: Events: - Ownership of event calendar in Turkey & Middle East - End to End delivery of the events, including coordinating sales & marketing to ensure full alignment on objectives, strategy, delivery plan - Evaluate post-event results to drive continuous improvement in the company event strategy PR: - Define and agree PR strategy and budget - Ownership of overall PR Plan - Management of PR agency Lead Generation: - Work closely with sales teams to implement an effective end-to-end lead generation process - Plan and execute effective campaigns across all customer segments - Measurement & reporting on campaign effectiveness Digital Marketing: - Websites - increased traffic, usability, lead capture and engagement - Social media / social marketing programs - Creation & delivery of Digital Comms (Newsletters, alerts, blogs etc)