Türkiye
With over two decades of hands-on experience in marketing technology, I've helped brands across 4 continents turn their MarTech stack into a genuine revenue engine — not just another cost center. As Founder of beynart, I do two things: 1) IMPLEMENT — I architect and deploy Salesforce Marketing Cloud, CRM, and marketing automation ecosystems that drive measurable business outcomes. 2) BUILD — I create custom MarTech products that give brands the tools they can't find off the shelf. WHAT I BRING TO THE TABLE: → Salesforce Marketing Cloud Architecture & Implementation → Marketing Automation Strategy & Customer Journey Design → Custom CRM & SaaS Product Development → AI-Powered Marketing Solutions → CRM Integration & Data Architecture → 360° Digital Transformation Consulting BRANDS I'VE WORKED WITH: Sony • Philips • Unilever • Rituals • DuPont • Hertz • TomTom • KitchenAid • PMI • Tenable • Baume Watches (LVMH) • Visit Qatar From enterprise implementations at EPAM, NMQ Digital, and DTC Force, to building my own MarTech products — I bring the rare combination of strategic thinking, technical depth, and product mindset. If your marketing technology isn't delivering ROI, let's talk. 📧 [email protected] 🌐 www.beynart.com
Founded beynart to bridge the gap between enterprise-grade MarTech expertise and the agility that growing brands need. We don't just consult — we build. CONSULTING & IMPLEMENTATION: • Architected Salesforce Marketing Cloud & CRM solutions for clients across Türkiye, US, Canada, and Europe • Designed end-to-end marketing automation ecosystems including Journey Builder, Automation Studio, and Data Cloud integrations • Delivered comprehensive CRM & Marketing Automation strategies for luxury retail brands with multi-platform approach (Salesforce + HubSpot) • Provided 360° digital brand management including web development, corporate identity, social media, and digital advertising PRODUCT DEVELOPMENT: — Multi-tenant SaaS platform for manufacturing companies (ERP + CRM + Stock Management) — Custom CRM solution designed for SMBs needing enterprise features without enterprise complexity • Built custom marketing automation workflows using n8n, AI integrations, and serverless architectures TECH STACK: Salesforce Marketing Cloud, Sales Cloud, Data Cloud, HubSpot, JavaScript, Node.js, React, Next.js, PostgreSQL, Docker, Python, n8n, AI APIs, Go
Served as Solution Architect for DTC Force's portfolio of US and Canadian DTC (Direct-to-Consumer) brands, designing and implementing Salesforce Marketing Cloud solutions at scale. • Architected end-to-end SFMC solutions for multiple North American brands — from data model design to journey deployment • Designed complex multi-channel customer journeys (Email, SMS, Push) using Journey Builder with behavioral triggers and dynamic content • Built advanced data architectures with Data Extensions, SQL queries, and Automation Studio workflows handling millions of subscriber records • Led technical discovery and solution design sessions with client stakeholders (CMO, VP Marketing, CRM Directors) • Delivered platform optimization resulting in improved deliverability, engagement rates, and marketing ROI • Mentored junior team members on SFMC best practices, AMPscript, and SSJS development Technologies: Salesforce Marketing Cloud, Journey Builder, Automation Studio, AMPscript, SSJS, SQL, Data Extensions, Data Cloud, CloudPages
Optimized marketing automation infrastructure at cleverbridge, a leading global e-commerce and subscription billing platform, primarily serving the Tenable cybersecurity brand. • Architected and optimized marketing automation workflows in Emarsys (SAP), improving campaign efficiency and customer engagement metrics • Designed data-driven customer lifecycle journeys — onboarding, retention, upsell, and win-back sequences for enterprise cybersecurity audiences • Implemented advanced segmentation strategies using behavioral and transactional data to drive personalized B2B messaging • Built analytics dashboards to measure campaign performance, attribution, and marketing ROI • Collaborated with product, sales, and customer success teams to align automation strategy with business objectives Technologies: Emarsys (SAP), Marketing Automation, Email Marketing, CRM, Data Analytics, Campaign Optimization, A/B Testing
Delivered end-to-end Salesforce Marketing Cloud implementations for high-profile international brands at Emakina (acquired by EPAM Systems), one of Europe's leading full-service digital agencies. KEY PROJECTS: • Baume Watches (LVMH Group): Designed and implemented luxury CRM & email automation — customer lifecycle journeys from acquisition through VIP retention, personalized product recommendations, and post-purchase engagement • Visit Qatar: Architected multi-language, multi-segment tourism marketing automation — complex journey orchestration across diverse audience personas with dynamic content personalization • Built advanced Journey Builder flows with behavioral triggers, decision splits, and multi-channel orchestration • Developed AMPscript and SSJS solutions for dynamic email content and real-time personalization • Integrated Salesforce Marketing Cloud with e-commerce platforms and CRM backends • Collaborated across creative, strategy, and development teams spanning offices in Belgium, France, and Turkey Technologies: Salesforce Marketing Cloud, Journey Builder, Email Studio, Automation Studio, Content Builder, CloudPages, AMPscript, SSJS, SQL
Managed Salesforce Marketing Cloud campaigns and technical implementations for Fortune 500 brands including Sony, Philips, Unilever, Rituals, DuPont, Hertz, and TomTom. • Served as first point of contact for SFMC Email Studio technical issues • Built data-driven email campaigns using AMPscript and SQL for dynamic personalization • Performed A/B tests on segmentation, subject lines, copy, offers, and layout Technologies: Salesforce Marketing Cloud, Email Studio, Journey Builder, Automation Studio, AMPscript, SQL, Analytics Builder
Built, tested, and deployed email campaigns in Salesforce Marketing Cloud for a portfolio of international brands. • Created and executed dynamic email campaigns with personalized content across multiple brand properties • Managed data governance — ensuring quality, security, and integrity of subscriber data within marketing systems • Performed cross-device usability testing for all digital communications • Built campaign analytics reports and delivered performance insights to key stakeholders • Ensured all email deliverables met QA standards and campaign timelines Technologies: Salesforce Marketing Cloud, Email Studio, Content Builder, SQL, HTML/CSS